Ivory Ballad is the second single of Ann my Guard’s debut album “Innocence Descent”. For the video itself, the young filming staff was aimed at shaping the lyrics into a rich visual world:
“This clip is masterfully reflects the first album’s Ars Poetica: I wanted to describe women of different aspects in my songs, in this case, virgin Moongirls falling in love with the mysterious dark prince. I think that rock music is an excellent tool for me to do that. Ann my Guard’s aim was to debut with an entire concept and a story behind the songs. Innocence Descent is about losing your purity, discovering your new identities: the Innocence descends like the Moon and settles in her own darkness. I would say it is about losing virginity but not only physically, but emotionally too. And from a girl’s perspective it can be beautifully illustrated in rock music.”
Ivory Ballad is both melancholic and heavy enough to present the band’s message not only in a musical, but in a visual format, too. –frontman Eszter Anna Baumann says.
Meanwhile Ann my Guard has already started their collaboration with UK-based Shamanize Records. Their goal is to reach new audeinces from all over the world with the album, moreover they are already planning to record some new songs in England this summer and also to organize a small tour over there.
Here, you can find a brand new interview:
Other quotes about the new album so far:
“Innocence Descent” the Hungarian band ” has compiled an album worth of killer songs”.(92/100) /Femme Metal Webzine/
“If you’re a fan of alternative heavy music with a feminine touch, Innocence Descent is indubitably one of the best new options in the market.” The Headbanging Moose/
“Ann My Guard can be proud of their first real album[…] A harder edged Paramore or Avril Lavigne would probably be a good reference but on the whole AMG have a strong identity of their own.”… /Rocktopia/
“There is something sweet to ANN MY GUARD and without warning a song will turn into a fae bitch, all silken smiles and pointed teeth. It’s only a glimpse, but it’s scary enough to titillate the death-wish in us all.” /Metal Descent/
Other videos from Ann my Guard:
Facebook page of the band: https://www.facebook.com/annmyguard