“Dance Into The Party”
Ari B’s music is known for its style, originality and dance-able beats, but Ari takes it to a whole new playing field with her new single “Dance Into The Party”. The music video hits the dance floors with never seen before moves and Ari’s usual commanding, meaningful narrative. “Dance Into The Party” is now available via all major outlets and accompanying music video was directed by Wayne Isham (Michael Jackson, Madonna, Bon Jovi) and choreographed by Chuck Maldonado (Stomp The Yard, Step Up 4). Both further position Ari B as a performer who will make her indelible mark in the music world.
“Dance Into The Party” is stamped with Ari B’s now popular distinctive vocal style. She reminds listeners of Toni Braxton and Aaliyah, and her dancing, Janet Jackson and Paula Abdul. This blend of magic on the screen is a re-imagination of Pop, R&B and Hip Hop as the new generation likes it to be, dominant yet cool and deep, riveting ’till the end.
For Ari B, collaborating with Wayne Isham on the concept of the video, and working with such an incredible legend in the industry, was no less than amazing. “I knew after our first phone call that we were going to work great together. He is funny, he is straightforward – both great traits, especially in this creative process. In addition, I felt how passionate and invested he was in the project from day one. Either way, he is a genius. I am so grateful that I had the opportunity to work with him. On set, he was very enthusiastic and was so involved when working with everybody who was there – it sort of stuck with me that whenever he complimented me, he made sure that I took it and understood it – everything that comes out of his mouth is with purpose, and he wants to make sure his words come across, always. Such a genuine, intelligent, nice guy.”
When talking about the making of this video, Ari can’t say enough about how incredible it was to dance to choreography by the inimitable Chuck Maldonado: “His choreography for this track was very unique, no surprise there. The rehearsal process of working with him was very special. He was so humble, yet his sense of strength and direction were spot on – the combination doesn’t get better. He demanded the best from all of us in the rehearsal process. On set, he was very invested and hands-on working with me & the dancers – so helpful. Couldn’t have happened without his involvement when the cameras were off – always constructing and adjusting.”
The track is the perfect pop song with its catchy lyrics and driving beat to serve as the soundtrack for end of summer celebrations and year-round parties.
Ari B “Dance Into The Party” Official Music Video
If Ari’s works creates a spell, the secret lies in a creative regimen that is hands-on and covers every aspect of creation, from vision and concept, to writing, studio recordings, and on-stage performances. She has found in music and performance the perfect medium to reveal her ‘ideal reflection of life’. Writing and recording at Bristol Studios with producer Ric Poulin, she has also recently earned a scholarship for musical theater at the prestigious Boston Conservatory at Berklee.
All of 18 years of age, Ari B is no newcomer to the world of music and dance. She found her voice at the young age of 7. entered theater as an actress (‘Into The Woods’, ‘Carrie’ and ‘West Side Story’) and has acted in short films, commercials and feature films (‘The Makeover’). She was the youngest ever to perform with the pre-professional dance company Boston Youth Moves in downtown Boston, training and performing with Alvin Ailey Dance Company, Chita Rivera and other well-known choreographers.
As a professional artist, Ari B tasted success when her single ‘By The Pool’ won Best Video of the Year (2017) at the New England Music Awards. Apart from awards she has also had the privilege to work with renowned artists and top names in the industry, including Ray Kay (Justin Beiber, Lady Gaga, Britney Spears), Mikey Minden, and Kenya Clay (Pussy Cat Dolls, American Music Awards). Her recent performance venues include House of Blues, Patriots Place and The Hard Rock Cafe. ‘Dance Into The Party’ is Ari B at her best in vocal delivery and dance moves, and further expands her fan base that loves original music and captivating dance-powered music videos. A “firecracker” on stage, she commands and leads with a riveting narrative that will prove to be the life of the party.
Ari B “Dance Into The Party” – Official Music Video –
It will be interesting to see where her career takes Ari in the coming years. Check out her latest videos and performances and stay up to date with all things Ari B on her website (www.aribofficial.com) and on her YouTube Page!
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