AROWAGENCY LAUNCH ARTIST AND LABEL SERVICES ARM, ANNOUNCE NEW APPOINTMENT
A year after launching their independent music agency, ex-major label staffers Elizabeth Browne and Tamara Georgopoulos today announce they are further expanding ArowAgency with the addition of ArowServices, an artist and label services offering that will focus on educating artists on the importance of release planning.
“For an artist, the process of releasing music can be quite overwhelming. We see so many artists who invest time and money into writing and recording a song, only to put it out online and hope for the best. We want to empower artists by educating them on the best ways of releasing their music,” says Tamara.
“We launched ArowAgency as an artist-first company and offering release planning is something we feel is very important. We’re passionate about educating artists and assisting labels, booking agents and other management teams at the most crucial points of a release,” adds Elizabeth.
With the announcement of the new arm comes the appointment of Nicole Lepusic as Manager, Artist Services. Nicole joined ArowAgency as an intern last year whilst studying at JMC Academy and her role overseeing the new division will be an integral part of the agency’s growth.
“I’m absolutely thrilled to be stepping into this role working for an agency that has an ethos in line with my own personal vision for artists and the Australian music industry,” says Nicole. “I’m excited to continue to learn and to work with Tam and Liz to take ArowAgency and ArowServices to new heights!”
ArowServices will offer a suite of bespoke packages to maximise every avenue of an artist’s release cycle and will run as an a-la-carte menu, inclusive of:
The Sydney-based agency will offer bespoke services for artists and labels with the aim of filling a gap in the Australian market. This exciting new arm will provide artists with a dedicated team to work their release campaigns, which will include everything from strategic release planning, social media strategies and online marketing right through to artist and brand development and tailored social media workshops.
- Artist development
- DSP delivery management
- DSP feature pitching
- Online marketing
- Radio servicing
- Social media development
- Social media strategy and channel management
- Social media workshops
- Tour marketing