BETSY premieres video for new single, ‘Little White Lies’
Out now via Warner Brothers
WATCH the ‘Little White Lies’ video
“A commanding presence all her own…impressive” Dazed & Confused
“An incandescent new talent” Sunday Times Breaking Act
“Songs that lay everything bare” Fader
“Intimate sonic snapshots…heart-crushing” Noisey
“A torch-song intensity…BETSY always emerges sounding steely, determined and ultimately victorious” Love Magazine
“Terrifying, but in a good way” Observer New Review
BETSY has premiered new single ‘Little White Lies’, which is available today via Warner Brothers. Recently completing a sold-out UK tour – including London’s Moth Club – this follows the success of last single ‘Waiting’, which picked up support across Radio 2, 6Music, Radio 1 and saw BETSY’s material released thus far approach 10 million streams. She is currently hard at work completing her debut album, which will be released later this year.
‘Little White Lies’, writes BETSY, is about “being a bit naughty and needing to cover your tracks, but ultimately it’s about the end of a relationship that I was in with someone who I loved dearly, but not enough.” The accompanying video further refines BETSY’s unique visual world, landing somewhere between David Lynch (BETSY is a lifelong fan) and ‘Shameless’ in its portrayal of a bride whose big day doesn’t go quite to plan.
With her powerhouse vocal range, ear for big hooks, no-nonsense attitude and unerring ability to locate the sharpest grid references of heartache in music, Betsy is a once-seen, never-forgotten pop proposition. Crossing elements of churchy soul and euphoric dance with soaring power ballads, her songwriting is shot through with unflinching lyrical honesty, and an unlikely musical background. BETSY was born on a goose farm in rural Wales, finding her voice from campfire sing-alongs and the local eisteddfod (where she boldly covered Rage Against The Machine) to the powerhouse vocalists within her parents’ vintage record collection. Keen to pursue a career in music – but knowing nobody in the industry – she was encouraged by her hard-working family to find a fall-back, and moved to London to study fashion design at Central St Martins. One distraction led to another when BETSY was invited to design catwalk for the esteemed Balenciaga in Paris: an intense, exhilarating experience filled with fascinating characters, but one that ultimately ate into her songwriting. And so BETSY returned to Wales, swapping what many of her peers deemed the job of a lifetime for making music in a grotty caravan in her brother’s garden (which you can glimpse across much of her artwork).
Over the run of her acclaimed early singles – ‘Fair’, ‘Lost and Found’, ‘Wanted More’ and ‘Waiting’ – BETSY has emerged one of the year’s stand-out voices. Yet it is everything else she absorbs – influences across film, art, fashion, travel and relationships – which have cemented her diva credentials. ‘It’s important to have your look, your thing, to be so recognisable that a child could draw you and you’d still know who it is,’ she says. Someone once told BETSY that to become iconic, you should be identifiable by silhouette alone: ‘Little White Lies’ suggests that BETSY is well on the way to making this picture a reality.