BILLBOARD ADDS PANDORA STREAMING TO ITS CHARTS
Data, exclusive to Billboard, will enhance the Hot 100 and other Billboard songs charts to reflect listening on the nation’s leading programmed music streaming service
NEW YORK – January 30, 2017 – Billboard, the leading global destination for charts, news, business, lifestyle and innovations in music, and Pandora (NYSE: P), the go-to music source for fans and artists, today announced an exclusive agreement that will add influential Pandora streaming data to the Billboard Hot 100, the world’s preeminent songs chart. The Hot 100 ranks the week’s most popular songs across all genres, determined by a formula blending track sales, radio airplay and streaming, as measured by Nielsen Music.
In addition, Pandora will also impact various streaming-based charts, and Hot 100 formula-based genre rankings such as Hot Country Songs, Hot R&B/Hip-Hop Songs, Hot Latin Songs, Hot Rock Songs and Hot Dance/Electronic Songs, among others.
Pandora data will be incorporated into the Billboard charts and revealed on Billboard.com on Tuesday, January 31 (for charts dated February 11).
Pandora data positively impacts nearly 40 titles on the Billboard Hot 100, including nine songs that improve in rank by five or more places if compared to the chart absent of Pandora data.
Among the titles showing such marked improvement thanks to Pandora plays are Rihanna’s “Sex With Me,” Bebe Rexha’s “I Got You,” Jason Aldean’s “Any Ol’ Barstool,” and “Chill Bill” by Rob $tone featuring J. Davi$ and Spooks. The latter track is among Pandora’s top 10 most-streamed songs of the week, which helps it place more than 10 spots higher on the Hot 100 had Pandora data not been added.
In addition, two songs enter the Hot 100 thanks to Pandora’s influence; Lady Gaga’s “Million Reasons,” which re-enters the list, and newcomer Callum Scott who makes his first Hot 100 appearance with “Dancing On My Own.”
“Billboard’s unrivaled charts are the definitive source for ranking music popularity. For decades, the charts have acted as a place where both artists measure success and fans discover music,” says John Amato, co-president of The Hollywood Reporter-Billboard Media Group. “Close to 80 million music lovers listen to Pandora every month and we look forward to bringing our brands together to incorporate Pandora’s data into our charts.”
“We’re thrilled to bring Pandora aboard as a contributor to our songs charts,” says Silvio Pietroluongo,VP of Charts & Data Development for Billboard. “The music tastes and listening habits of Pandora’s large and influential user base is something that we’ve longed to include as a measure of song popularity in the Hot 100 and various other Billboard charts.”
Pandora Founder and CEO Tim Westergren, who along with Pandora artist advocate Questlove was featured on the 1/28 cover of Billboard said, “Over the last few years, Pandora has shared more and more data with the music industry. We started with artists and managers, then direct deal label partners, and now Billboard for inclusion in the iconic Hot 100 chart. With each step along the way our partners have been shocked by the sheer size of Pandora’s audience. Pandora is now the #1 radio station in 87 U.S. markets and represents roughly 10 percent of all radio listening. With the inclusion of Pandora data, the Billboard charts that have guided listeners and been so central to the music industry for decades now reflect a truer measure of a song’s popularity today. I’m thrilled that the ‘Pandora effect’ will now be formally recognized in the industry’s gold standard for measurement.”
“Next Big Sound has been a data partner of Billboard’s since 2010 with the introduction of the Social 50 chart,” said Alex White, Head of Next Big Sound at Pandora. “Based on our years of data expertise across social and streaming sources, we know the staggering volume of Pandora data that has not been counted. We project that the Pandora data will have material impact on the chart positions. I am excited that the Hot 100 will now include the enormous number of spins on Pandora.”
Pandora joins other programmed music streaming services as Billboard chart contributors, including Slacker, Google Radio, Napster and AOL Radio, among others, as well as on-demand subscription services including Spotify, Apple Music, Tidal, Amazon and SoundCloud, and video on-demand platforms YouTube (including Vevo on YouTube) and VidZone. Note that the latter on-demand streaming services are weighted at a higher value on weekly charts than programmed streaming services, reflecting their more active consumer interaction.
Billboard is the world’s most influential music brand, built on the most complete and well-respected database of charts across all music genres. The Billboard charts define success in music. From the iconic Billboard magazine to Billboard.com, the ultimate consumer-facing destination for millions of passionate music fans, to the industry’s most elite conference series and influencer events including the Power 100 and Women in Music – the Billboard brand has unmatched authority among fans, artists and the industry alike. Billboard was named the leading U.S. brand on Twitter, surpassing the NFL, ESPN, BuzzFeed and MTV, with 6.1 million engaged actions in Q3 2015, and named an overall Top 10 U.S. Media Publisher in December 2015 with 11.8 million social actions. Billboard has a social media footprint of 14.8 million social followers across Facebook, Twitter, Instagram, and YouTube. Billboard magazine has published major news-generating covers recently including Ariana Grande, Nicki Minaj, Selena Gomez, Fifth Harmony, Justin Bieber, an open letter to Congress signed by 180+ of the music industry’s biggest stars and executives. In December 2016, the Billboard Women in Music ceremony, which honored Madonna as Woman of the Year, was presented to a mass audience via Lifetime, the exclusive broadcast partner.
Pandora is the world’s most powerful music discovery platform – a place where artists find their fans and listeners find music they love. We are driven by a single purpose: unleashing the infinite power of music by connecting artists and fans, whether through earbuds, car speakers, live on stage or anywhere fans want to experience it. Our team of highly trained musicologists analyze hundreds of attributes for each recording which powers our proprietary Music Genome Project®, delivering billions of hours of personalized music tailored to the tastes of each music listener, full of discovery, making artist/fan connections at unprecedented scale. Founded by musicians, Pandora empowers artists with valuable data and tools to help grow their careers and connect with their fans.