Family Friends unveil colourful, playful video for ‘Look the Other Way’
Family Friends ~ Look the Other Way (Video directed by Will Farrell)
“they’ve bottled up the spirit of endless sun-drenched hours of our teenage summers” Wonderland
“drop dead dreamy single” BEAT
“Put your headphones on and dream of sunnier climes.” DORK Magazine
Brother-sister duo Family Friends, made up of Rebecca and Tom Fitzsimons, release colourful, light-hearted new video for ‘Look the Other Way’: “This tiny colourful story, featuring the lovesick offspring of national treasure Mr. Blobby, tries to get inside the heart of what it is to make a friend in the faceless urban jungle of today.”
Now living between Melbourne and London the group’s sound is East London cool glazed with South Australian Sun; bouncy psych elements combine with warm hazed-out dream-pop to create an infectious come back single.
Whilst there is a decidedly 90s tilt to the music, with nods towards the classier elements of brit-pop and the slacker alt.rock of the period, Family Friends slot well into the modern school of tasteful, melancholic guitar-pop.
Reminiscent of the likes of Weezer, Breeders, Black Honey or Beach Baby they nonetheless retain a playfulness that grants them their own unique vibe.
Family Friends Online
‘Look the Other Way’ is out now on Beatnik Creative.