‘START IT UP’ (Official Music Video)
“A real pair of sing-along anthems” Louder Than War
“Possibly the “next big thing” in British rock music” Tonspion
“Half Crown are busy proving that the independent route is still entirely viable in British music” Clash
After an impressive PledgeMusic campaign earlier this year, live favourites Half Crown wasted no time in putting that money to good use by recording and releasing their up font double A side single ‘Start It Up/32 Teeth’. Continuing their DIY ethos they’ve put together some impressive visuals, aided by their darker alter-ego band members, which help shed light on the lyrical content behind the track. Frontman Louie explains:
“Once you realise the potential gravity of an opportunity and the journey that’s to follow, will you seize or will you freeze? This visual explores a surreal depiction of this ‘inner turmoil’ right at the precipice”
The Brighton based 5 piece are like musical magpies, collecting shiny pieces of musical treasure as they go and using them to create their upbeat rock/rap gems. Both tracks are bonafide sing-along stompers with nods to their varied influences (which include Alex Turner, David Bowie, Bee Gee’s and Andre 3000).
Both recordings capture their vigorous live sound and were produced by Jez Coad, best known for his work alongside legendary Rock n Roll producer Bob Clearmountain (The Rolling Stones, David Bowie and Bruce Springsteen). Both tracks have been championed by platforms such as BBC Introducing, Clash, Virgin Entertainment, The Unsigned Music Awards, Reprezent Radio, Louder Than War and more. With an LA tour sponsored by Virgin Entertainment in the works, a performance at Virgin HQ booked plus follow up singles and a full EP it’s looking like 2017 will be a breakthrough year for the 5 piece.