announces debut album “VIEW-MASTER” on 26th May 2017
listen to ‘Vantablack’
Fiercely independent, Practice is the alternative pop artist from London that doesn’t want to be disposable. He’s in it for the long run and is working like a dog to gain musical longevity and critical success. He wants you not to sift through songs but to invest time and belief in artists again. He will not follow the party line. He will not be owned. Instead, he wants to be heard. To be eternally thought-provoking. And to be outspoken in the subtlest of ways.
With radio support from Mark Radcliffe, Steve Lamacq and several syncs on the fabulous Made in Chelsea, he’s gathering momentum. Amazing Radio’s keen radar have dubbed him as a “One Man Wonder” and followed with plays from Shell Zenner & Greg Porter. Further additions to the Spotify Hyptronix playlist and BBC6 Recommends playlist have grounded him in the scene.
View-Master centres on various themes: the fluoridisation of American waters, the sentencing of Chelsea Manning, Snowden and the censorship of governments. It definitely has an American slant in its outlook and content. The concept of political affiliation, the profiteering from Saudi Oil, child vaccinations scandals, the tyranny and hypocrisy of governments and officials, the division of wealth and the 1%. Taking inspiration from Scott Walker, Elliott Smith, Bjork, Mew and Phil Collins, View-Master is an amalgam of tangential electropop oeuvres, energetically set for the melancholic, contorted dancehall.
Iota came to him as dream-like as the track sounds. It focuses on alien visitations and how we have covered them up. Focusing particularly on the Roswell crash and the attempts to bribe and corrupt witnesses, Iota shapes up to be an anthem for freedom of thought and stands against anyone who seeks to curtail that notion.
The recording process took just under a year, with various sessions in houses in Dalston, Croydon and Berkhamsted. With angry neighbours amassing, he took to wearing headphones and focusing on the best synth pop sounds he could find. A labour of love at every turn, Practice hand-crafted each melody and lyric as well as self-producing and self-financing.
He is not going to stop being alone.
Vantablack is available as a free download from www.practicepracticepractice.co.uk and to stream from Spotify from 31st March 2017.