LOOP reveals new video for new single As If
Watch the video below
“One of 2016/2017’s most promising new popstars has a new video, and this is it.” Popjustice
“One of the great next popstars” Wonderland
“Catchy and vibrant” The 405
“Appropriately frazzled electronic-pop from the fast rising starlet” The Times
LOOP is pleased to announce her debut EP will be released on 21st April 2017, and the next single to be taken from it As If is out now. Produced by A-Minor, the track is set to set fire to the dance floors across the UK with it’s catchy pop hooks over a 90’s throwback dub rhythm. As If follows her previous offerings Losing My Mind, the first single from the upcoming EP, which gained attention from BBC Radio 1 via MistaJam and BBC Introducing, and Looking at You, which has racked up 640k streams to date. LOOP also released a video for the single, which was directed by Laura Colada.
Last year saw LOOP playing shows across London, most notably at BBC Introducing @ London Bridge City Festival and Formula E at Battersea Park. The London-based newcomer has also created a unique network of collaborators including established producers Ben Pearce, Benj Miller, Brunelle and Portuguese production duo, Insical. Having already gained support from BBC 1XTRA, BBC Introducing London and BBC Radio 1 with the latter’s Clara Amfo drawing comparisons to Jessie Ware and BANKS, 2017 marks an exciting path ahead for LOOP.