LOW SHARE NEW VIDEO FOR “INTO YOU”
NEW ALBUM ONES AND SIXES OUT NOW ON SUB POP
Low have delivered a new video for “Into You,” a standout from their acclaimed 2015 album Ones and Sixes. The visual was directed by Jim Burns and Beth Chalmers, and filmed while on location in Glasgow, Scotland.
The directors had this to say of the video: “Inspired by the hypnotic reflections of the River Clyde on the archways beneath Glasgow’s city bridges, this film draws parallels between the power of a single beam of sunlight and the deeply affecting personal experience one feels during Low’s live performance. Despite being part of a crowd, Low’s music invokes within you a profound and unique individual perspective.”
“Into You” video
Low are currently on tour in the US; please see their official site for a full list of shows http://chairkickers.com/shows
Ones and Sixes garnered year-end praise from the likes of NPR Music (50 Best Albums and “Readers Poll”), MOJO (#13), Drowned in Sound (#16), Under The Radar (#24), The Skinny (#28), Uncut (#37), and Village Voice “Pazz & Jop” (#46).
The album earned Low their first-ever U.K. Top 40 album, coming in at #35 on the official albums chart. It also entered at #68 in the U.S. on SoundScan’s Top Current Albums charts. Ones and Sixes also peaked at #7 on the CMJ Top 200 chart.
Ones and Sixes was Low’s first ever UK Top 40 album, coming in at #35 on the official albums chart. The album also entered at #68 in the U.S. on SoundScan’s Top Current Albums charts.
The album is available from the Sub Pop Mega Mart, iTunes, and Bandcamp. The limited “Loser Edition” of the double-LP on yellow vinyl and packaged in a variant slipcase cover is now only available from select independent stores, while supplies last. There are also new T-shirt designs available at Sub Pop Mega Mart.
What people are saying about Low’s Ones and Sixes
“It’s one thing for Low to have made a rewarding career of spare, dramatic, glacially paced music…It’s another to make those ingredients sound so incredibly dynamic; to spend 20-plus years making a dozen albums that each feel distinct, and that each introduce new ideas, twists and ways to wring drama out of the space between notes…Throughout Ones and Sixes, the Minnesota trio somehow gives weight to airiness as comfort and discord orbit each other like a binary star. But every time the portent threatens to become overbearing — just as the mix of prettiness and heaviness tips a little too far out of alignment — Low punctures it with a burst of cleansing aggression or some pristine, exquisite surprise. Anything to keep us off balance.” [“First Listen”] – NPR Music
“The band’s strengths are here in abundance, but they are reimagined, twisted into new shapes and given a visceral intensity that is utterly irresistible.” [9/10] – CLASH
“…Striking a balance between their majestic, slow-moving melancholy and harsher experimental noise.” [4/5] – The Guardian
“One of the most impressive albums of their career” [4/5] – MOJO
“‘What Part of Me,’ with its upbeat percussion, fuzzy guitar textures and sweet harmonized lyrics about relationship boundaries (‘What part of me don’t you own?’), feels like a sideways response to the post-1989 maximalism of today’s Top 40; “Into You” is a gospel-inflected, subtly sexy slow jam; and “The Innocents” sets accusatory vocals over a crunching electro-industrial beat, all to excellent effect. Elsewhere, on the gentle, pained duet “Lies,” Low remind us they’re still masters of doing a lot with a little.” – Rolling Stone
“Ones and Sixes is all at once beautiful, ugly, tense, warm, inviting and repellent. It’s an emotional and sonic juggling act where even the slightest bum-note would draw attention to itself. As always with Low, the beauty is all about the details” – Pitchfork
“Ones and Sixes is an ear-pricking listen.” [Album of the Week] – The Observer
“Beautiful desolation….coolly exhilarating” [4/5] – Q
“Ones and Sixes finds them producing some of their best work in years” – The Quietus
“It’s another subtly heart-rending effort from a band that remains one of the very finest in the
world. If you needed a reminder of why Low are an institution then this is it.” [8/10] – Drowned in Sound
“Somehow, with each new release (and they come regularly, every two or three years), Low manage to find new ways of protracting their deceptively beautiful melodies.” [4.5/5] – Music OMH
“Ones and Sixes hinges on tension that courses throughout these 12 songs. The drums land with a thud, as if transferred from modern R&B and hip-hop. They anchor songs that crackle with bits of distortion and chiming guitars that somehow feel disembodied from everything surrounding them. Then, in keeping with a signature Low move, there is the spectral spark created by Parker and Sparhawk singing together; their alchemy is otherworldly and downright intoxicating.” – Boston Globe
“With Ones and Sixes they’ve pulled together many of their disparate sides in a masterful survey of what makes them one of the great rock bands of their era.” – Dusted
“Ones and Sixes sees Low churning out some of their most accessible work, with “What Part of Me” having the potential to be an unlikely hit. As ever, strong stuff in every way.” [4/5] – Record Collector
“Low’s always been good at making records where it sounds like every note and beat contains some degree of pain and hope you’ve felt. So hopefully it’s compelling when this one stands out even more as one of their best.” [8.1 /10] – PASTE
“Low remain as vital as ever” – DIY
“After two decades, a band that could easily feel part of the wallpaper remain hungry to show that you never know what lies beneath” [8/10] – Uncut
“Comfortably ahead of the pop pack” – The Sunday Times
“Masters of transforming emptiness into swelling, sweeping orchestrations of musical and mental noise, Low are truly intense and joyful on their newest exhibition of off-kilter, subterranean pop.” [4/5] – NOW