Pill Friends Share “Holy Like You” Music Video via AV Club
Part Of File Under: Music’s “One Song At A Time”
Video Singles Series
Photo Courtesy of Pill Friends
Pill Friends have just released their new music video for “Holy Like You” via AV Club. The single is released as a part of Vancouver label File Under: Music‘s new bi-weekly video single series One Song At A Time. The stems from “Holy Like You” are available for remixing.
AV Club said “Holy Like You” and it’s video “sees Pill Friends offering up their best approximation of one of Modest Mouse’s down-trodden ballads. The video itself is a bit more uplifting, as it builds to a calming pastel landscape, letting viewers get lost as the song sways forward and a full image comes into view.”
The track was specifically recorded for this video release. Though a lo-fi tag is never too far from a Pill Friends track, the Scott Stitzer produced “Holy Like You” is as crisp and warm as the lines and colors in the animated music video from Luke Ramsay. Luke was given free reign on the video and explained his process:
“I spent a lot of time listening to the song and connecting to it’s rhythm, wanting to show this movement syncing with the song. I intended the imagery to not be literal to the lyrics, because I like it when a music video adds a third layer to the song. I approached it with simplicity, like one of my paintings coming to life. For me, the imagery blends loneliness with belonging. It relates to an individual’s environment- a holy inspiration influencing holy inspection.”
The series began on October 4th with Skye Wallace’s “Not Ready For This To Start” followed by Johnny Foreigner’s “Flooding” and will continue through March 21st, with FU:M releasing a new music video on their YouTube channel every two weeks. The series will feature music videos for unreleased tracks for artists from Canada, the UK and the US, including Wallgrin, Slime Girls, Crywank and more.
ABOUT PILL FRIENDS:
New Hope, PA’s Pill Friends are a band of contradictions. Their albums can be deadly serious, with subject matter communicated allegorically through biblical horrors. Though existential dread may be the creamy nougat at the center of the Pill Friends song, but the coatings are clean hooks built of harmonious vocals that compel an unconscious sing-a-longs, as exemplified by “Bleed” off of early 2016’s Child Sacrifice. The band is certainly aware of their duality. Their self-defined influences of nihilism/friendship are embodied in their name, which lead singer/songwriter Ryan Wilson described to interview magazine:
“There’s an idea revolving around friendship and friendship revolving around an idea. In any drug culture, you have friends that do drugs and then you have friends around the drugs. That’s what I was going for. None of us would be friends if we weren’t all playing together in this band all the time. All of us would be doing different things. It’d be a different reality altogether.”
“Holy Like You” is their single for the One Song at a Time music video single series from File Under: Music.