Debut Single ‘Frustrated’ Out Now
Emerging artist R.LUM.R recently signed to PRMD Music – home to Swedish titan Avicii, Hip Hop super producer iSHi, Cazzette and many more, and is now set to release his stunning debut single ‘Frustrated’.
Born, Reginald Lamar Williams Jr., R.LUM.R (pronounced ARE-LUM-ARE) is a singer songwriter like no other; redefining the R&B genre, giving it new life and a fresh audience. Growing up in Florida and moving to Nashville aged 25, Reggie has gained a huge online following with his beat laden textured R&B in the mould of Miguel and The Weekend.
It wasn’t until he put out “Frustrated” in August of this year, that the world really started to take notice. He went from playing open mics to selling out 150 capacity, then 400-500 capacity venues in Nashville, where he is leading the charge on the budding rnb and alternative music scene, in a city commonly thought of as Americana focused.
R.LUM.R has already clocked up an incredible 5.5 million streams for ‘Frustrated’ which is yet to be serviced to radio. While being the face of Spotify’s coveted ‘alternative R&B’ playlist for over two months-unprecedented for a brand new artist, R.LUM.R has seen ‘Frustrated’ hit Top 10 on Hypem, No.5 on Remixes and No.6 on the Twitter Chart.
‘Frustrated’ has recently been serviced to Rhythm and Urban radio in the US, with the UK now following suit, with R.LUM.R’s debut EP coming in early 2017.