This is probably one of the busiest month of the year in terms of new releases, but I really wanted to share with you Benjamin A.D new video for his upcoming single ‘Come My Way’. The single, out this Friday, is the first installment of a series of monthly tracks that will showcase Benjamin’s versatility. It just premiered on Red Bull Music UK, which described the video for ‘Come My Way’ “a gorgeously sad encapsulation of life’s struggle”
After the success of ‘Monster’s Ball’, Little Simz’ producer Junia-T lends his production skills to create another downtempo and poignant yet catchy track which details the difficulties Benjamin A.D has encountered on his musical journey and the “mental demons” that have followed him.
Benjamin explains: “This track is about needing to grow constantly, summarising the whole life process with ‘we’re all children no matter how old’. I feel no matter what age we’re at we have growing to do, learning to do, regardless of our social/societal standing.”
His emotions are captured perfectly by the theatrical monochrome visuals directed by Miloflembo and Dir Lx. Both directors worked with Benjamin A. D. on his last single, ‘Monster’s Ball’, with Dir Lx being known for his numerous SBTV freestyles.
Watch ‘Come My Way’ here: