RAEKWON & SUBPAC COLLABORATE ON “THE WILD”
ULTIMATE IMMERSIVE EXPERIENCE
Hip-Hop Icon and Wearable Tech Innovators Create Limited Edition Bundle to Celebrate Album Release
with New Way to Experience Sound: Flowing Through Your Body…
A true legend in the world of hip hop, Raekwon has made a name for himself as one of the most dynamic and iconic names in the game. His seventh album “The Wild”, launching on March 24th via Ice H20 Records/Empire, is the latest in a storied career, solidifying his place in the Hip Hop Hall of Fame. Twenty-two years since the release of seminal “Only Built for Cuban Linx”, The Wu-Tang Clan member continues to blaze a fresh trail of innovation and integrity, showing no signs of slowing down.
To celebrate this release, Raekwon has teamed up with SUBPAC to create a unique and exclusive collaboration. A new category of audio technology, SUBPAC profoundly enhances the traditional music experience by allowing users to physically feel soundwaves flow through them.
“The sonic and lyrical impact of Raekwon’s music will now be felt throughout the body. Full physical immersion is the future of how music will be experienced,” explains SUBPAC co-founder John Alexiou. Once “The Wild” is activated, users will feel the boom of the drums pulse through through them, different notes in the basslines hit different areas of the body, feeling a fully immersive high-fidelity music experience, as if they were right there in the studio.
Only 15 custom units have been created and will be hand delivered to supporters and lucky fans. The limited edition SUBPAC features a Custom SUBPAC M2 optimized for the album, lossless WAV audio files and headphones.
“We always bring you innovative new technology on the forefront,” said Raekwon. “I was happy to collaborate with SUBPAC to share my the seventh solo album experience ‘The Wild’ .”
SUBPAC is a pioneering technology startup defining the physical-sound category. Through its patented immersive physical-sound technology, SUBPAC transcends the traditional audio experience by allowing users to feel sound flow throughout their body. Partners include tech-legend Andy Rubin’s Playground Global, NBA stars Carmelo Anthony and Kyrie Irving, and super-producer Timbaland. With feeling comes connection, with connection comes community, with community comes impact.
Purchase SUBPAC products at retailers worldwide and at http://subpac.com
Experience SUBPAC Optimized™ tracks at http://feel.subpac.com