APRE release mini-album ‘Always In My Head’ & visual for new single ‘I Know I’ll Find It’ (Polydor Records)
APRE release mini-album,
Featuring new track/visual ‘I Know I’ll Find It’, latest single ‘Without Your Love’ and more (Polydor Records)
“One of the UK’s freshest new bands…with an emphasis on emotional and political turmoil, APRE’s sound engages with the wider issues surrounding us all” Wonderland“Unapologetically huge…melds Tears for Fears and Foals to stirring effect” Sunday Times“APRE are one of the most exciting bands in the alt-pop sphere” DORK“Frighteningly composed and confident for a band’s first steps” DIY“Rich, perfectly produced…shrewd observational narratives.” CLASH
‘Always In My Head’ is the brilliant mini-album from APRE, which is available today on Polydor Records. The project features the lead single ‘Without Your Love’ (which premiered on Annie Mac’s show on BBC Radio 1 and has been played heavily across the station), latest track ‘I Know I’ll Find It’ and more from the hugely-accomplished London duo. An extensive touring schedule for APRE is additionally being rerouted for 2021, with the band having sold out the Scala earlier this year, played a headline tour around the UK, and also gone on the road with the likes of Sam Fender, Lany, Friendly Fires and Inhaler.
Listen to ‘Always In My Head’ here
‘Always In My Head’ is introduced by APRE as “a message of escapism. It poses the question ‘what’s life really worth?’ ‘Why do we fixate on pleasing other people constantly?’ We all need to get out our own heads a little more.” For APRE, the road to this has been through a series of enviable alternative-pop anthems, a process that has seen the unique duo grow in musical confidence (and lyrical honesty) on every step of their journey inward and outward. It’s a point made in emphatic style on latest track ‘I Know I’ll Find It’, which describes the fact that “whatever is thrown at you through this complicated life, there is hope for everyone. We will get through this mess together, it’s all about unity. All about escaping this world we live in. ‘I Know I’ll Find It’ is a message of hope to anyone that feels like giving up.”
APRE are one of the UK’s most astute, fiercely creative new bands. Their innatively massive-sounding songs derive from a more introspective, outsider-status: finding few creative opportunities in their respectively-suburban upbringings, it was the unlikely confinement of a West London chess club where APRE formed, and first found their own outlet for escapism. And it’s the harsh reality of the outside world that the band have frequently spun on its head over their projects to date. Whether addressing the turbulent political climate (‘Guns Down’ EP), the more isolating aspects of technology (‘Everyone’s Commute EP’), it all comes together on their debut mini-album, ‘Always In My Head’; introduced under lockdown by the seemingly euphoric ‘Live It Up’ (which actually describes “being pushed down by social pressures, and never feeling like you are good enough”) and the breakup anthem, ‘Without Your Love’. On ‘Always In My Head,’ APRE refine their eclectic, experimental sound into songs which are as universal and uplifting as they are emotionally open. They may have spent time stuck in their own heads, but APRE are on a mission to have their music stuck in yours. 
Still from the ‘I Know I’ll Find it’ video
Listen to ‘Always In My Head’ HEREWatch ‘I Know I’ll Find It’ HEREWatch the video to ‘Without Your Love’ HEREWatch/listen to ‘Live It Up’ HERE