Joy Crookes shares video ‘Skin’, album out on October 15th
Shares video for ‘Skin’The title track from her debut album due for release October 15th via Insanity Records
Praise for ‘Skin’
“the stunning title track from the Londoner’s debut album is classic, don’t-give-up soul balladry at its most heart tugging and plangent” – Sunday Times Culture“[Skin] finds Joy Crookes delving deeper than ever before, engaging with some of her innermost feelings” – Clash“[Skin] finds Joy Crookes delving deeper than ever before, engaging with some of her innermost feelings” – NotionPraise for ‘Feet Don’t Fail Me Now’“powerful” – NME“Joy Crookes has had an instant classic to her discography. Incredible stuff” – Gigwise“mesmerising” – Complex“Crookes has nuance and empathy in spades… she shows no signs of coming down before her debut album finally arrives this year” – The Forty-Five
WATCH ‘Skin’ video
PREORDER Skin
Joy Crookes has shared the beautiful video for ‘Skin’, the title track from her much anticipated debut album due for release on October 15th via Insanity Records. The moving video for ‘Skin’, directed by NONO, sees Joy marooned on a bed beside a sleeping figure, travelling across the dark streets of London.
“‘Skin’ is one of my most vulnerable songs on my album so when it came to making the video, it only felt right that it was a genuine depiction of it,” explains Joy. “The song is about someone very close to me who thought life wasn’t worth living during a dark time. When it came to the video, it felt necessary to include that person in it. I asked him sincerely and I was incredibly grateful when he chose to participate. The making of the video created an ownership and healing of that difficult time we both lived through. The intensity that was generated from it being a real-life experience for the both of us translates into the video because ultimately it is real. This autobiographical way of making work is hard emotionally but undeniably my favourite way of making art. Nono was so integral in this, as not only is he a fantastic director but a sensitive and empathetic character that made telling a story as difficult as ‘Skin’, a cathartic experience.” With Joy credited as an executive producer on the album, alongside the formidable Blue May (Kano, Blood Orange), Skin is a hugely personal, gamechanging body of work from one of the UK’s boldest and brightest young talents.
The album features lead single ‘Feet Don’t Fail Me Now’; bright and breezy on the surface, with a thumping, addictive bassline, the track is full of blistering irony, in which Joy explores the pitfalls of online activism. ‘Feet Don’t Fail Me Now’ premiered as Annie Mac’s Hottest Record on BBC Radio 1 last month, and went on to be both Annie and Clara Amfo’s Tune of the Week, as well as winning praise from the likes of the Observer, NME, Billboard, Sunday Times Culture, and more.
Its accompanying video, directed by Taz Tron Delix (Stormzy, Headie One, Berwyn), is truly celebratory, shot around London featuring Joy and a supporting cast reflective of the multicultural landscape of Joy’s hometown. Skin’s album artwork is shot by Carlota Guerrero, who has previously worked with Arca, Chloe x Halle, and Solange for all of her imagery for A Seat At The Table. Joy’s debut album Skin is a collection of songs built and honed throughout her adolescence and into her early twenties, and finessed last year within the most turbulent of circumstances. Touching on topics such as mental health, relationships, and politics all with grace and sensitivity, Joy has created what can only be described as a truly special body of work that is both perfectly of the moment, and entirely timeless.
Joy explains “Skin is my debut album and the proudest work I have made to date. It is an auto biographical body of work covering subjects from casual sex to generational trauma, abuse of power and mental health.
“I was fortunate enough to make this first album with the exceptionally talented producer Blue May. I sat across the whole production process and I’m proud to say I’ve been credited with Blue as a co executive producer. The majority of the album was made at the incredible Konk Studios; we also had the pleasure of recording an 18 piece string section at Abbey Road Studios in the famous Studio 2, and we recorded pick up vocals all over the place, from a random hotel room in East London, through to a home studio in Clapton. London is in the DNA of this album. “The word skin massively resonates with me as biologically it is one of the strongest parts of our bodies, however socially and externally it is often used against us. This juxtaposition is grappled with throughout the album; lyrically my album is effectively a collection of stories. The record consists of songs I wrote at the mere age of 15 up until 21. This is an album about my identity.
”
Skin tracklist
I Don’t Mind19th FloorPoisonTroubleWhen You Were MineTo Lose SomeoneUnlearn YouKingdomFeet Don’t Fail Me NowWild JasmineSkinPowerTheek Ache A proud South Londoner of Bangladesh and Irish heritage, Joy Crookes is a singer-songwriter, a masterful instrumentalist, a Brit nominated rising star, and an artist who sees herself as part of a beautiful eco system of storytellers, mavericks, and salt of the earth Londoners. Her unique approach to storytelling within her songs, partnered with her infectious charisma has seen her become a treasured and trusted new voice both musically and across her social media.
Joy uses her creativity as a tool to understand her own identity, her place in the world and her relationships within it. At just 22, she has acquired the most fiercely of loyal fanbases, notching streams into the hundreds of millions and has cemented herself as an important, influential part of new British music. After being nominated for the Brits Rising Star award as well as placing fourth on the BBC Sound Poll, Joy went on to become the most widely tipped artist of 2020 and sold out her debut UK tour in a matter of hours. She was due to support Harry Styles at The O2 in London pre-pandemic, and has played Glastonbury, BBC Radio 1’s Big Weekend, Later… With Jools Holland, and her own sold out shows across the UK and Europe.
WATCH ‘Skin’ video
STREAM ‘Skin’ (single)
PREORDER Skin (album)