Cameron Forbes releases his sultry new ballad “Endless”
Cameron Forbes Releases sultry new single and video “Endless”
Photo credit: Arin DeGroff.
“a reflective piece” CLASH
“If a boost of self-confidence is what you are looking for, Cameron Forbes is the artist for you” WONDERLAND
“fearlessly reaches across genres, traversing pop, R&B and neo-soul with his penchant for crafting catchy songs on full display” WORDPLAY
LISTEN TO “ENDLESS” HERE
WATCH THE “ENDLESS” VIDEO HERE
With buttery vocals, feather-lite melodies and lyrics that reflect his compassionate soul, hit songwriter-singer-visionary Cameron Forbes releases his sultry new ballad and video “Endless” today via things we like / AWAL.
About the track, Forbes commented, “You don’t f*ck to ‘Endless’– you make love to it. It’s a mood elevator. Sonically, it’s a love song over a modern-day R&B waltz packed with Doo Wop harmonies and live strings that as elegant & multi-layered like my mom’s cheesecake.”
In the performance video (directed by Anastasia Shulepova & Philip Formenti-Ujlaki), Forbes serenades the audience about a love without boundaries before he breaks into a solo dance number with his leading love interest. As a queer artist, Forbes casted the openly trans actress and trans activist Juliana Joel as the romantic lead to give a queer lens to a classically framed video. The lush string-backed track is sure to be heard in bedrooms and wedding receptions worldwide.
Forbes exudes authenticity and fearlessly reaches across genres, traversing pop, R&B and neo-soul with his penchant for crafting catchy songs on full display. The Chicago-raised, Los Angeles-based musician has written songs that have been streamed BILLIONS of times for artists including Tyga, Carrie Underwood, Sean Kingston,
G-Eazy, more and, with his new music, is ready to embark on his new journey being front & center. Most recently, Forbes released the body positivity and self-love anthem “Send Nudes,” which Wonderland praised as “a call to embrace your body in its most natural form and fall in love with your own reflection.” He also released his gorgeous and powerful single and video for “If I Was White,” which premiered via BET Soul and BET Jams.
Released in advance of Juneteenth, the song was written from a place of frustration, anger and the deep sadness for his Black and Brown sisters and brothers whose lives were taken because of police brutality and systemic policies that have worn down communities of color over hundreds of years. Forbes, his collaborators and label will be donating a portion of all proceeds from the song to Mother’s Against Police Brutality and Campaign Zero.
Cameron Forbes spent his childhood outside Chicago where his yearning for self-identity drove him to turn to music and journaling as a source of healing after being bullied. He continued navigating music while studying at the University of Michigan, where he met Grammy-nominated producer Maejor (Justin Bieber, Trey Songz) who exposed him to the art of songwriting. Shortly after, he forged a relationship with fellow Chicagoan d.a. got that dope (Eminem, Chris Brown,
Tyga). When he moved to Los Angeles, Forbes secured his first songwriting placement and vocal feature on “Black Crowns” from Tyga’s 2012 major-label debut Careless World. From there, Forbes would write for dozens of artists but credits his hand in Tyga’s 6x Platinum 2018 comeback single “Taste” as a major milestone. The song features an infectious vocal hook that was Forbes’ own pitched down voice and would help reshape the sound of modern radio.Look for much more from Cameron Forbes in the coming months.
photo credit: Wardell Malloy