L Vis 1990 drops video to new single ‘Yeah Yeah’ ft. Flohio + Cassive > Watch here

L Vis 1990

‘Yeah Yeah’ ft. Flohio & Cassive

(Self-Released)

Release Date: 8th September 2017

Pre-Order: http://www.smarturl.it/yeahyeah

stream / share / enjoy the ‘Yeah Yeah’ video

premiered by The Fader:
http://www.thefader.com/2017/09/06/flohio-l-vis-1990-cassive-yeah-yeah-video

‘Yeah Yeah’ is a new single from L Vis 1990, featuring rising star Flohio and Tru Love Crew member, Cassive — the official video was directed by Akinola Davies Jr (http://www.crackstevens.com/).

The influence that the US has had on L-Vis’ production from his time living in NYC is undeniable but you can’t take that real UK grit and rawness out of him — ‘Yeah Yeah’ is the perfect storm of these influences and lands ahead of a larger body of work dropping soon.

In his own words:

“Flohio was top of my vocal hit list when I returned to London after my time living in NYC. She had me with her first few bars on SE16 with God Colony. I loved the energy of her delivery and the youthfulness in her lyrics. When I’m producing for someone I don’t like to just send them beats I like to meet them and find out what they are about first. I normally send beats just to get people excited and get them in the studio then when we get there we work on something new tailor made for them. This was the case with Flo, after working on a beat she already had I suggested we work on a beat together for the last half hour and that became ‘Yeah Yeah’.  There is nothing more rewarding for the producer and artist than creating something from scratch together.”

Video Credits

Director – Akinola Davies Jr
DOP – Nathalie Pitters
1st AC – Piero Cioffi
MUA – Ammy Drammeh
Hair – Jawara Wauchope
Styling – Justin Rose + Rosa Safiah
Production Assistant – Eldon Sommers
Producer – Julie Vergez + L-Vis 1990