kwassa unleashes ‘Sad Songs’ video
The UK artist drops video for Sad Songs
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kwassa reveals a brand new video for current single Sad Songs. Directed by Max Jedwab, the video follows kwassa (real name Scott Verrill) navigating the concept of loneliness through the contrast of solo and crowd scenes.
“The words ‘sad songs’ obviously have a level of irony from the fact they’re so upbeat and playful, but lyrically it’s about feeling a bit lost. I wanted to get that across in the video by using the crowd / confetti / bright colours, and cutting between a scene where I’m alone in a bedroom, to me being swamped in a crowd of people. I worked with Max the director on my last music video which was just one dancer and I, and on this one we were really keen to incorporate a crowd – it also only felt right to match the unity of the chorus with a bunch of young people.” – kwassa
kwassa has been making music for as long as he can remember. He was still at school when he was part of the youngest band to play at Glastonbury, and has spent the past four years developing his sound under the name KYKO. He quickly found an audience online who connected with his musical daydreams about life and love. He independently released two EPs that earned support from The Line Of Best Fit, Wonderland and Clara Amfo at BBC Introducing, as he racked up a total of 15 million streams and resulted in him selling out London’s Omeara.
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