Meet the companies helping artists and labels reach LGBTQ fans

Meet the companies helping artists and labels reach LGBTQ fans

Today, marketing artists to the LGBTQ community has evolved into a cottage industry of boutique agencies, whose efforts have expanded far beyond nightlife. Instead, as corporations increasingly pursue the LGBTQ community’s dollars, and as social media makes activist causes more accessible with organizations and brands that support LGBTQ initiatives; and amplifying their clients’ roles as allies through social media — not just during Pride Month or around an album release, but year-round. – by Mitchell Kuga / Billboard