MC Hammer – Hammer Hurt ‘Em Tour

MC HAMMER

UAA is proud to announce the exclusive representation of the Hammer Hurt ‘Em TourCelebrating 30 Years of Please Hammer Don’t Hurt ‘Em On January 13, 1990, MC Hammer released the lead single from his second studio album that catapulted him—as well as hip-hop at the time—into the mainstream stratosphere.  “U Can’t Touch This” became the first hip-hop song to reach No. 1 on the Billboard Hot 100. Its album, Please Hammer, Don’t Hurt ‘Em, became the first hip-hop album to reach certified diamond status, selling more than 10 million copies. But what truly cemented Hammer in pop culture history were the visuals that accompanied the infectious pop-hip-hop track.

The music video for “U Can’t Touch This” introduced the world to Hammer’s signature harem pants, and, of course, what’s come to be known as “The Hammer Dance.” Hammer had danced in previous videos such like “Turn This Mutha Out”—and “U Can’t Touch This” certainly showcases how smooth he is at the Running Man, the Bump, and hairpin twirls. However, at around two minutes in when Hammer first yells, “Break it down!” there’s a 15-second long single take (the longest in the video) where Hammer rapidly shuffles from one side of the stage to the other. …The Hammer Dance was born.

MC Hammer – Cheetos Super Bowl Commercial 2020

“MC Hammer has danced across our screens for the past 25-plus years in ads for everything from picture hooks to KFC, Pepsi and Lays potato chips. But in his Super Bowl LIV ad for the new Cheetos popcorn, the fleet-footed Grammy-winning rapper says he’s finally found the produce that speaks to his heart” ; ” MC Hammer Says Cheetos Super Bowl Commercial Was No-Brainer: ‘I Guarantee it Will Put a Smile On Your Face'” – Billboard

The Hit List

MC Hammer – U Can’t Touch This

MC Hammer – 2 Legit 2 Quit

MC Hammer – Pray

MC Hammer

Not only an artist, Hammer is also a record producer, actor, choreographer, reality TV star, startup entrepreneur, tourism spokesman for The City of Oakland, angel investor, public speaker, social media expert, father, husband and humanitarian.  Hammer says “My approach to entertainment from the beginning was to do something that other rap artists at the time weren’t doing – to put on a really high-energy show and to try to do a lot of other things that weren’t traditional.” BET ranked Hammer… [read more]