Why The Beatles 56 years ago, were prototyping the kind of pop artist that 2020 demands

Why The Beatles 56 years ago, were prototyping the kind of pop artist that 2020 demands

It just isn’t like the old days anymore. You can’t release an album then sod off until the next one, expecting – haughtily certain, in fact – that your fans will wait and not get distracted or stolen, by Donovan, or the New Kids, or adulthood.

You have to keep feeding the fans. And no, it doesn’t have to be music, you silly old dinosaur; in some cases, it’s hugely preferable that it isn’t; it can be your life, your opinion, your new hat, your new relationship.

by Dave Roberts / Music Business Worldwide