Griff premieres the video for her new single ‘Black Hole’ (Warner Music)

Griff launches video for brand new single,

‘Black Hole’

“Multicultural, multi-hyphenated, and multi-talented…four walls can’t confine this utterly unique teenager.” Vogue“Griff looks every bit like pop’s bright new star…it is, quite frankly, all rather brilliant” – i-D“A fierce and distinctive talent…perfection” Sunday Times“Move over Dua Lipa, because Griff is well on her way to becoming the next face of British pop” Elle“A phenomenon…the teenage boss about to take charge of pop” NME

Griff has today premiered the video for her incredible new single ‘Black Hole’. Launched as Annie Mac’s Hottest Record in the World last week, the striking new visual sees Griff examine a past relationship through a surreal, Alice in Wonderland’-esque journey from the sewing room into self-discovery (directed by duo SOB).

Watch ‘Black Hole’ 

Her most reactive (and accomplished) record to date, ‘Black Hole’ follows a breakout start to 2021 for Griff. She recently made the top 5 in the BBC’s prestigious Sound of 2021 poll (plus tips from the likes of MTV, Amazon Music and more), was hailed by Taylor Swift on social media, and appeared on Disney’s record-breaking Christmas ad campaign with the beautiful ‘Love Is A Compass’.

The Ivor-nominated sensation also performed just her second ever London show with an incredible takeover of Tate Modern, which is available to watch online now. An instant dark-pop anthem, ‘Black Hole’ takes Griff further down the rabbit-hole of modern teenage life in her own, already-distinct style. “I wrote this song as a bittersweet heartbreak track,” says the multi-hyphenated singer, producer, and DIY fashion designer.

“I actually love how melodramatic it is, as there’s obviously not “a big black hole where my heart used to be”, but the melodrama of the lyrics – over a really interesting beat – keeps the song fun, and not too serious.”

‘Black Hole’ confirms Griff’s arrival amongst the big leagues of British Pop. Born to Chinese and Jamaican parents just out of Watford, she began making music by borrowing her brother’s Logic: teaching herself how to produce songs in secret from her classmates (many of whom only found out what Griff was up to when they heard her on the radio whilst she was doing her A Levels). Indeed, Griff’s is the type of curiosity and creative control that draws no boundaries between making beats, designing your own clothes, or shooting a music video on your iPhone under lockdown. And whilst it’s easy to forget, Griff’s rawly vulnerable lyrics on tracks like ‘Black Hole’ are a vivid reminder of how vast her potential still is.

Here are acutely observed tracks on those teenage friendship (‘1,000,000 X Better’), mental health (‘Say It Again’), your stinging formative breakups (‘Forgive Myself’) and the importance of family (see viral ballad ‘Good Stuff’, and its moving account of Griff’s family fostering kids). In Griff’s hands, all these experiences are turned into something uniformly positive, and make her particular model of bedroom pop feel fitting for a legion of young girls to follow. In a pandemic – or a ‘Black Hole’ – Griff’s future shines startlingly bright.

‘Black Hole’ video still

Watch ‘Black Hole’ here / Listen here

Watch Griff live at Tate Modern here

Watch ‘Love Is A Compass’ live performance here