Can Elon Musk’s Twitter takeover trigger a evolution for creator pay?

According to Musk, the new terms will be far-reaching with “creator monetisation for all forms of content.” They will be highly competitive and would “beat” the 55% slice of advertising revenues that YouTube hands its biggest internet stars. On the surface, this is good news for creators at a time when their advertising return is set to suffer at the hands of global economic malaise. – by Ben Woods / MIDIA Research