Rough Trade x Signature Brew

Brewed with music.

We are thrilled to announce our brand new partnership with London-based brewers Signature Brew – now serving in store!

Founded in 2011, Signature Brew takes pride in its unique mission to unite people through the power of fresh beer, great music and unforgettable experiences and often hosts music events at their brewery/music venue in Blackhorse Road, London – and the links to the music don’t end there. Signature have collaborated with many artists over the years, including Rough Trade favourites IDLES, Big Joanie and Hot Chip – making them the perfect brewery to team up with Rough Trade.

“Rough Trade has always been an inspiration for Signature Brew, from their DIY roots and community-led approach to music, through to putting on incredible gigs in unusual spaces, and providing unforgettable experiences for fans and bands alike. The Signature Brew ethos could not be more aligned with Rough Trade’s, so it is an honour for our beers to be pouring in all their incredible locations. A perfect partnership, and we’re only just getting started – so expect incredible things!”

Sam McGregor, Founder, Signature Brew

Available in store now, we’re super excited to offer a core range of Signature Brew beverages exclusively on draught at our Rough Trade East, Rough Trade Bristol and Rough Trade Nottingham bars. Discover Studio Lager, Roadie All-Night IPA and Backstage IPA when you visit us, as well as a selection of canned specials, spanning Limited Edition sours, porters and gluten and alcohol-free craft beers.

With Record Store Day only one a month away, we couldn’t be happier to kick start this brand new partnership, that not only looks to serve delicious beer, but further enhance and support the amazing community of music fans that both brands thrive on.

“When looking for a new beer partner, we wanted a brand that could deliver a holistic approach to working together. Not only do Signature Brew make first class fresh beer, they invest heavily in music culture and take great pride in nurturing an inclusive and progressive creative community, backed by a can-do attitude and a passion for doing things differently. We couldn’t ask for a better partner to enhance our record store experience and we’re excited by what we can achieve as we grow together.”

Emily Waller, Head of Brand and Content, Rough Trade