KiLLOWEN shares new freestyle ‘Snowfall’
Rising West-London rapper KiLLOWEN continues to impress with his new single, ‘Snowfall’. The freestyle follows the wildfire success of his breakthrough single ‘Sober’ and recent double single ‘2GEVA/Smile’. KiLLOWEN has been solidifying his status as one to watch for 2023 with performances across the festival circuit this summer, culminating in his biggest show to date at Reading & Leeds next week.
https://open.spotify.com/track/0nopMEhHhClNZ02zwbO4ZK?si=7fe7f2a62bc1455e
As a rapper and multi-instrumentalist, KiLLOWEN moves in multiple lanes with a palpable sense of charisma. For ‘Snowfall’, he takes things somewhere different in a freestyle of self-discovery. Shot in the wilderness in Sweden, the accompanying video for ‘Snowball’ depicts KiLLOWEN in solitude, confronting his inner self without life’s distractions, as he explains: “Snowfall is an introspective journey, essentially writing a letter to myself. I was trying to get away from all the noise and dig deeper into myself in order to figure out who I really am. I wanted to put a deeper meaning into a song that could bang in the club or go off at a festival.”
Having gained some serious attention on social media with a short snippet of his first single of 2023, ‘Sober’, the track became a viral sensation and looks set to bring the artist the recognition he deserves. The garage anthem was written and produced entirely by 23-year-old multi-instrumentalist and has since racked up over 2.2M streams organically on Spotify, garnered 18M views on TikTok with thousands of comments from his growing fanbase and peaked at #20 on the Top 50UK Viral chart. Cutting his teeth in the world of SoundCloud rap before expanding his vision to encompass his unique fusions of UK garage, hip hop, dance and soul, both ‘Sober’ and ‘Snowball’ are poignant additions to KiLLOWEN’s arsenal that do well to showcase everything he stands for in an honest reflection of his battles with addiction.
Picking up his first instrument at the age of 8, producing by 13 and writing at 14, in less than 10 years KiLLOWEN is pushing forward and honing his craft with an impressive roll call of ongoing collaborators including p-rallel, Yiigaa, Arlo Parks, Louis Culture and Finn Foxell + more. With his 2022 releases landing him Spotify’s New Music Friday (across 5 countries), Our Generation, Fresh Finds UK, and Fresh Finds Pop as well as support from the likes of CLASH, Complex, Fred Perry, Trench, EARMILK, Mixtape Madness, DUMMY, and consistent radio spins on BBC Radio 1 and 1Xtra from Adele Roberts, Jack Saunders, Gemma Bradley, Jeremiah Asiamah (Coldest Record) and Sian Anderson and Kiss Fresh, KiLLOWEN is ready to make 2023 his own. Stay tuned for more from this one to watch.
