Rapper Hardrock unveils a brand new single entitled “SOUTH ATL”
BREAKOUT ATLANTA RAPPER HARDROCK DROPS NEW SINGLE “SOUTH ATL” OUT NOW
MY GIFT TO YOU SIDE A EP COMING SOON
“MY GIFT TO YOU TOUR” UNDERWAY NOW
PURCHASE TICKETS HERE
The track’s bass seethes with intensity as torrential distortion thumps. His incisive flow cuts through the fray with bold and braggadocios verses. At the same time, he leads a hometown chant on the chorus, “South Atlanta with the sticks. South Atlanta with the bricks. I can’t give my all to no lil bitch. I make money for talking my shit.” The song spotlights his fiery wordplay and breakneck delivery. While the music video captures his lo-fi vibe and grunge aesthetic.
Hardrock is currently canvasing the country on the road. His month-long “My Gift To You Tour” visits major markets coast-to-coast such as Los Angeles, San Francisco, Chicago, and New York before it wraps with what promises to be an unforgettable homecoming at Loft in Atlanta, GA on April 27. Check out the full confirmed itinerary below. Get tickets HERE.
Remaining prolific in 2024, Hardrock dropped the banger “kingtut” produced by Honorable C.N.O.T.E. In addition to plugs from the likes of Rotate Magazine, Lyrical Odyssey, and more, HotNewHipHop praised how “C.N.O.T.E. and Hardorck are in the zone,” going on to proclaim, “He has tons of talent brewing.”
“kingtut” landed on the heels of 2023’s “DIRTY SPOT / 4 to 6.” Beyond gaining traction at streaming platforms, Our Generation Music praised, “Hardrock’s mystique is as inescapable as his sound – pushing listeners further into his stark, intangible allure with each new effort.” Meanwhile, Complex touted him among its coveted “Artists To Watch in 2024.”
Experience Hardrock live at the “My Gift To You Tour.”
Hardrock has emerged as a verifiable phenomenon with a versatile vision. He has quietly reeled in over 50 million streams and counting powered by the likes of “bleh” and “feel alive.”Frank Ocean notably showcased the latter on his “Homer Radio Show. Meanwhile, he attracted major co-signs from Trippie Redd, BNYX, F1LTHY, Starboy, Matthew Williams, and more. Christened one of HYPEBEAST’s “Best Rising Artists of 2023,” he sold out his very first headline gig at Market Hotel in New York City this fall. Simultaneously, the fashion world has taken notice in a big way. He was spotted front row at Givenchy’s 2023 Paris Fashion Week Show and walked for 1017 Alyx 9SM at Milan Fashion Week. Signing to Victor Victor Worldwide/Republic Records, he’s primed to pop off in 2024.
“My Gift To You” Tour Dates:
4/3 Houston, TX Bronze Peacock
4/4 Dallas, TX Cambridge Room
4/6 Phoenix, AZ The Underground
4/9 San Diego, CA Voodoo Room
4/10 Los Angeles, CA The Echo
4/12 San Francisco, CA Brick & Mortar
4/14 Las Vegas, NV The Wall
4/16 Denver, CO Moon Room
4/18 Chicago, IL Sub T
4/20 Toronto, ON Axis Club
4/23 Philadelphia, PA Foundry
4/25 Washington, DC Union Stage
4/27 Atlanta, GA Loft
5/30 New York, NY Racket
