Bow Anderson details;s Fail, shares new track

Bow Anderson releases new track, ‘Fail’, following Glastonbury debut

Available now on Universal Music / EMI UK

“Tear-stained soul…a chorus that lifts you up by your ears”  The Guardian

“Powerful vocals astrid feisty pop melodies”  Notion

“Irresistible…a vibrant pop twist on classic sounds” Dork

“Stunning”  The Line of Best Fit

“Soulful, humble and determined”  Clash 

Bow Anderson has today dropped anthemic new track ‘Fail’, which is available now on Universal Music / EMI UK. The Scottish singer and songwriter recently performed at her first ever Glastonbury Festival, following an emotive response to recent track, ‘12 Minute Walk’. 

Soaring alt-pop that summons the likes of Muna, ‘Fail’ is a bracingly honest confessional from your inner-critic, where the bar is so high for young women that they too seemingly can only ‘Fail’. Introducing the song, Bow recalls how “I went through a period where I felt like a failure constantly (still do sometimes). I put way too much pressure on myself. I’ve always expected more and would never take a moment to celebrate achievements. There’s lots of thoughts that give me anxiety but failure somehow feels like the biggest hurdle. Which is crazy! Failure can be a good thing. It makes you stronger. It teaches you and builds new chapters. I guess I was getting really in my own head and really frustrated. So I wanted to make an upbeat sound that owns up to being scared of failure, but is also about being okay with it. This song is for anybody who’s putting too much pressure on themselves to be kind to themselves, too.” 

In the last year or so, Bow Anderson has taken her positive sound into increasingly unguarded but ultimately empowering territory. She first burst onto the scene with ‘Sweater’, earning widespread plaudits and millions of streams despite dropping the very day the world went into lockdown. ‘Sweater’ only hinted at the drive and stoic spirit that’s always been integral to Bow: as a teenager she trained in competitive trampolining, working with gymnasts who would go on to be part of Team GB before a freak accident threatened her ability even to walk, least of all compete. As her body went through rehabilitation Bow found her voice, moving to London and throwing it all into her formative music. A breakthrough came with viral hit ‘20s’, which Bow uploaded on Christmas Eve but blew up with support across Radio 1, Spotify’s Viral Charts, millions of TikTok views & 30 weeks on the German Airplay charts. Since then, Anderson has scooped the Best Pop Act prize at the prestigious Scottish Music Awards, supported the likes of Mimi Webb, Tom Walker and Ella Eyre, and collaborated with MTV and Adidas Originals. She recently made the news with standalone track ‘12 Minute Walk’, addressing the daily dangers of commuting as a woman: released on International Women’s Day, Bow teamed up for an activation with Strutsafe, a hotline for other women walking alone at night. 

Watch out for more from Bow Anderson to follow soon!