South Korea Has a Serious Problem With Sagging Subscriber Growth
South Korea Has a Serious Problem With Sagging Subscriber Growth — Now Spotify Is Introducing a Free Ad-Supported Tier In the Country
Spotify has launched a free, ad-supported tier in South Korea as subscription rates seriously stagnate in the seventh-largest recorded music market. The addition switches the user-acquisition strategy substantially and introduces Spotify’s ‘freemium funnel’ into the South Korean equation.