Ashe shares video for new single ‘Save Myself’

Ashe has shared the visually striking new music video for her latest single, ‘Save Myself’, out now on Mom + Pop Music.  Watch the video HERE. Directed by Matthew Dillion Cohen (Joji, Gus Dapperton, Clairo, Goldlink, Hinds), the clip sees Ashe introspectively singing in a variety of settings around Los Angeles giving it a classic, yet fresh Hollywood feel. Seen in contrasting scenes of daylight and evening/sun and darkness, Ashe ultimately walks barefoot in the rain lost in her emotions.  The video beautifully reflects the lyrical message of the song that tackles the range of feelings following a failed relationship.

The LA-based singer/songwriter had a clear vision for the video.  Ashe explains, “Before we started reaching out to directors, I made a deck of black and white film shots as well as 35mm color shots that I loved and were inspired by. I wanted the video to feel modern but have lean into an older Hollywood. Once Matt Cohen sent his treatment through for the video using both black and white and color shots dispersed throughout, along with pitching to shoot on 35mm, I knew we were going to make something really beautiful together. The energy on set was like magic; we had a covid specialist there that helped make everyone feel really safe and yeah, it was a movie… we made a movie.”

‘Save Myself’ comes on the heels of the wildly popular, ‘Moral of the Story’, which appears on Ashe’s double EP, Moral of the Story Chapters 1 & 2, executive produced FINNEAS.  Her self-possessed style and sound is on full display on the new track, which is amassing over a million streams a week.  Ashe’s music is laced with nods to her influences including both Carole King and The Beach Boys.  Notably, Brian Wilson has tweeted about Ashe twice, most recently following NME’s story where she discusses The Beach Boys impact on her music and they call her “a formidable new force in the pop world.”

Ashe’s stats continue to impress. On TikTok she has 2.5 billion video views and 2.5 million videos created, even by the likes of Lizzo who posted her own Tik Tok using ‘Moral of the Story’.   Ashe now has over 8 million monthly listeners on Spotify, and over 500K Instagram followers.  ‘Moral Of the Story’ has garnered over 345 million global streams, and is currently charting Top 25 at Hot AC and Top 35 at Pop radio formats respectively.  The newly re-imagined version of ‘Moral of the Story’ featuring Niall Horan is out now; the two took to Instagram Live recently interacting with almost 100K fans virtually.

Ashe is a graduate from the prestigious Berklee College Of Music. Her past live resume includes touring alongside the likes of LAUV and Lewis Capaldi (as well as taking the stage with Big Gigantic at Coachella).  Watch her discuss her creative process on TODAY Show ‘Hitmakers’ Video Series here.