Griff features in Disney Christmas advert + live from the Tate Moder
Griff features in Disney Christmas advert
+ live from the Tate Modern
“Multicultural, multi-hyphenated, and multi-talented…four walls can’t confine this utterly unique teenager.” Vogue
“Griff looks every bit like pop’s bright new star…it is, quite frankly, all rather brilliant” – i-D
“A fierce and distinctive talent…perfection” Sunday Times Breaking Act
“Griff is the hottest new artist to come out of the UK since Dua Lipa.” V Mag
“A phenomenon…the teenage boss about to take charge of pop” NME
Griff has today been announced as the voice behind a brand new Christmas campaign from Disney. Featuring a brand new track (‘Love Is A Compass’), this follows an exciting year for the still-just-19-year-old: having already been nominated for an Ivor Award, Griff performed her second ever London date with an incredible takeover of London’s Tate Modern recenrtly, as well as unveiling collaborations with HONNE (‘1,000,000 X Better’) and Zedd (‘Inside Out’) in anticipation of her next single – coming soon.
Watch the advert here
Unveiled today, Disney’s three-minute animated short tells the touching story of a grandmother, her granddaughter and the family traditions that connect them through the years. The campaign marks a 40-year partnership with children’s charity, Make-A-Wish®, and features an especially-recorded new track, ‘Love Is A Compass’, performed by Griff. For every download before 31 December 2020, 100% of the proceeds from the retail price will be donated to Make-A-Wish®. (Terms and conditions apply).
Describing the collaboration today, Griff comments – “I was excited to get involved in Disney’s Christmas campaign, in support of Make-A-Wish®. The lyrics of the track and the storytelling in the advert are powerful, and important. The theme of family and loved ones are so front of mind for many of us – especially this Christmas.”
Griff looks well on her way to becoming the next face of British Pop – and a next-generation type of pop star, at that. Born to Chinese and Jamaican parents just out of Watford, she began making music by borrowing her brother’s Logic: teaching herself how to produce songs in secret from her classmates (many of whom only found out what Griff was up to when they heard her on Annie Mac). Indeed, Griff’s is the type of curiosity and creativity that draws no boundaries between making beats, sewing your own clothes, or shooting a music video on your iPhone under lockdown. And whilst it’s easy to forget, Griff’s rawly vulnerable lyrics are a vivid reminder of how young she still is. Here are acutely observed tracks on friendship (‘1,000,000 X Better’), mental health (‘Say It Again’), those stinging formative breakups (‘Forgive Myself’) and the importance of family (see viral ballad ‘Good Stuff’, and its moving account of Griff’s family fostering kids). In Griff’s hands, all these experiences are turned into something uniformly positive, and make her particular model of bedroom pop feel fitting for a legion of young girls to follow.
Watch the advert here
Watch Griff live at Tate Modern here
Watch ‘1,000,000 X Better’ here
Watch ‘Say It Again’ here