CYMBALS share new video for ‘Erosion’
CYMBALS SHARE NEW VIDEO FOR ‘EROSION’
MATTHEW REED-DIRECTED FILM SATIRISES INTERNET CULTURE
“ALL THAT IS SOLID MELTS INTO AIR”
“Get off your head with the London four-piece’s wavy new video, feat CGI cats and cupcakes” Dazed Digital
London four-piece CYMBALS have shared a new video for ‘Erosion’. According to Tough Love Records boss Stephen Pietrzykowski the video is a playful critique of “the Buzzfeed/clickbait/endless-rivers-of-meaningless-shit aesthetic that’s come to dominate how a majority of people engage with the internet, and the way this was subsequently seeping into the production of art”.
The video is a hyperreal, absurd presentation of Pietrzykowski’s frustrations. Yet, he explains that “It was first Matthew Reed, the director, who suggested the notion of satirising ‘internet culture’, and then the band through their performance, who took that germ of an idea and made it into a work of art where all that is solid melts into air.”
“I wanted to put all of these elements Stephen and I had spoken about, together into a kind of virtual museum or gallery“, says Reed. “I wanted to create a collection of imagined future relics. Then the video plays out almost like an archaeologist sifting through a horde of Buzzfeed-era trash, while it just melts into a kind of HD sludge in his hands”.
‘Erosion’ is one of the standout cuts from CYMBALS’ new album The Age Of Fracture (out now on Tough Love Records). CYMBALS play SXSW next week and have a handful of UK dates in May and June, including a show at London’s Corsica Studios on 4th June.
12th March – SXSW – Forcefield @ Maggie Maes – 12am
13th March – SXSW – Howl @ Cheer Up Charlies – 1:15 am
2nd May – Hare and Hounds, Birmingham
3rd May – Live At Leeds, Leeds
4th May – Canterbury City Sound Project, Canterbury
4th June – Corsica Studios, London – http://billetto.co.uk/cymbals_white-heat
‘Erosion’ video
“Guitar-flecked electro at its most hypnotic and sublime” – The Sunday Times
”Unfettered adrenalin rush” – MOJO (4/5)
“A set of refreshing substance” – Clash (8/10)
“Fun with a capital ‘F’, but there are moments of gravitas too. Not easy to do that” – NME (8/10)
“‘The Age of Fracture’ ends with the long walk home and the stark, wiry isolation of instrumental ‘Call Me’. It makes sense – everything has been said.” – DIY (4/5)