Stream The New Single From Aadae:
“Clear-cut pop voice with a distinctive afrobeat twist” – The Fader
Die Happy, the first official single from hotly tipped singer Aadae, is a carnival of a song. A defiant call to arms, it is bubbling with afrobeat rhythms and pop hooks that take in influences stretching across decades and continents.
Growing up in Peckham, Aadae’s strict Nigerian-Christian upbringing didn’t leave much space for frivolous pursuits but when she wasn’t holed up in church, she would rifle through her dad’s record collection and sing with her brother and sister at home. “My mum was religiously strict,” she explains, “But weirdly, and against Nigerian norms, she encouraged us in music. In her mind I think it acted as a distraction from gangs, gun and drug culture.”
Aadae credits the records she found at home with the bulk of her musical education, influences ranging from the Yoruba gospel, reggae, 90s Afro-juju and 70s Afrobeat she found there to the pristine pop of the odd Abba single. Later, she discovered UK funky house, neo-soul and early jazz, and more recently, genre-straddling artists like MIA, Santigold and Little Dragon have all had a noticeable impact on her style. Tony Allen and Fela Kuti remain huge influnces.
“I describe my sound as a pop-lover’s take on the classic afrobeat form,” Aadae says. “It was always important to me that my music told my story. Whatever I do has to represent my British upbringing as well as my Nigerian heritage.”