SONY MUSIC’S INNOVATIVE MERCHANDISING COMPANY TEAMS WITH ICONIC RAPPER A$AP FERG TO CREATE NEW MERCHANDISE FOR CURRENT MAD MEN TOUR
NEW YORK, NEW YORK (MARCH 12, 2018) Sony Music’s innovative merchandising company The Thread Shop is excited to announce continued partnership with A$AP Ferg to design and fulfill the artist’s merchandise for his current Mad Men Tour.
Ferg is excited to debut this new merch while on tour now. Click HERE for tour dates.
“Headlining my Mad Man Tour was aligned with my creative juices flowing for merch. Working with the amazing team at The Thread Shop, we created products I’m really proud off and excited to share with my fans” – Says A$AP Ferg of the collection.
“The Thread Shop is thrilled to be working with A$AP Ferg on merchandising for his Mad Men Tour and across all retail channels. We proudly feel that our latest collection really captures the spirit and creativity of this amazing and cutting edge hip-hop artist.” – says Howard Lau, the recently appointed Head of The Thread Shop.
The Thread Shop has established itself as one of the best in the artist merchandising business. The company brings a revolutionary perspective to pop culture branding and marketing, and are committed to providing the ultimate shopping experience – the highest quality of products – for music fans and devotees of popular culture alike. The company touts an impressive and growing roster including A Tribe Called Quest, Bob Dylan, NAS, Miles Davis, Camila Cabello and more. With a focus on quality and design, and with an “artist first” philosophy, The Thread Shop works hand-in-hand with the artists and brands they partner with to create beautiful, fashionable and elevated new merchandise and products designed to enhance every fan’s lifestyle.
The Thread Shop:
The Thread Shop, a visionary merchandising company born from Sony Music, is bringing a revolutionary new perspective to pop culture branding and marketing through a variety of artist-specific product lines, innovative points-of-sale and licensing partners. From online direct-to-consumer (D2C) sites offering limited edition customized merchandise to full-scale on tour merchandising, to artists appearing live at pop-up real life retail stores, Thread Shop is committed to providing the ultimate shopping experience–and the highest quality products–for music fans and devotees of pop culture. The company works with artists and brands to create beautiful, fashionable and functional merchandise as well as products designed to enhance every lifestyle. With a focus on quality and design, The Thread Shop designs, manufactures and markets products inspired directly from the vision and aesthetic of the artist. Artists they’ve worked with include A Tribe Called Quest, Bob Dylan, A$AP Rocky, Camila Cabello, Johnny Cash’s Estate and countless others.
Sony Music Entertainment is a global recorded music company with a current roster that includes a broad array of both local artists and international superstars. The company boasts a vast catalog that comprises some of the most important recordings in history. It is home to premier record labels representing music from every genre, including Arista Nashville, Bazmark Records, Beach Street Records, Black Butter Records, BPG Music, Bystorm Entertainment, Columbia Nashville, Columbia Records, Day 1, Descendant Records, Epic Records, Essential Records, Essential Worship, Flying Buddha, Fo Yo Soul Recordings, Insanity Records, Kemosabe Records, Latium Entertainment, Legacy Recordings, Louder Than Life, Masterworks, Masterworks Broadway, OKeh, Polo Ground Music, Portrait, RCA Inspiration, RCA Nashville, RCA Records, Relentless Records, Reunion Records, Sony Classical, Sony Music Latin, Star Time International, Syco Music, Vested in Culture and Volcano. Sony Music Entertainment is a wholly owned subsidiary of Sony Corporation of America.