Aaron Rice Shares Video For "Heartthrob Mob" Via All Things Go | Debut LP ‘Neverfade’ Due Summer 2018

Aaron Rice Shares Video For "Heartthrob Mob" Via All Things Go | Debut LP ‘Neverfade’ Due Summer 2018

AARON RICE SHARES “HEARTTHROB MOB”

VIA ALL THINGS GO

ANNOUNCES DEBUT LP NEVERFADE DUE OUT SUMMER 2018

Photo Credit: Aaron Rice

WATCH Aaron Rice – “Heartthrob Mob

“‘Heartthrob Mob’ – an eerie vision with comedic accents.”
– All Things Go

 

Today, Minneapolis based electronic singer, songwriter and producer Aaron Rice shares his video for “Heartthrob Mob.” All Things Go premieres the video, stating, “‘we’re treated to a rhythm that burns low and slow.” “Heartthrob Mob” is the first single from Aaron Rice’s forthcoming solo debut LP, Neverfade, due out Summer 2018.
“Heartthrob Mob” is a minimally produced electronic track with eerie synths, emotive R&B vocals and a romantically sorrowful lyrical tone. The synth selection and slow BPM of the track are meant to feel like slow motion, like everything is moving through molasses- or rather the way it might feel to watch yourself make bad decisions in slow motion, over and over again. In his own words, Rice says of the video, “It’s a dark video masquerading as fun one. It depicts the self absorbed nature of the culture I find my myself in- which is depressing and probably dangerous.” It’s a song about being fixed in something habitual and corrosive, seeing a way out, then choosing wrong.
Rice wrote and produced the track while living in LA with long time creative partner Alex Brown, who also directed the song’s music video. He later finished production and mixing on the track with frequent collaborator and experimental ambient composer Grant Cutler in Brooklyn.

 

NEVERFADE – TRACKLISTING
01. In Time
02. So Easily
03. Ghosttown
04. Vicky Christina Blanca
05. Only Bodies
06. One Week
07. Tru Life
08. Never Fade
09. Heartthrob Mob

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BIO
Aaron Rice is a Minneapolis-based Electronic Artist. His acclaimed two-piece AATS drew global audiences and earned him a featured Up-and-Comer slot at the Iceland Airwaves Festival. Building off the success of AATS, Aaron Rice wrote and recorded his first solo album last year while living in LA, and produced and mixed the tracks in New York City with long-time collaborator and experimental ambient composer Grant Cutler. The forthcoming LP weaves together musical influences of a 90’s kid growing up mixed-race in the Midwest (N64’s Wave Race meets TLC) with sparse trap hi-hats and probing lyrics. The result is a declaration at a dance party; an emotive sound story as rich as its roots. Performing material from the forthcoming solo debut, he’s shared stages with Gold Panda, Crystal Castles and Open Mike Eagle.

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Aaron Rice Shares Video For "Heartthrob Mob" Via All Things Go | Debut LP ‘Neverfade’ Due Summer 2018