Amma Unveils Bold and Versatile Debut Project “Middle Child”
INTRODUCING: AMMA
LONDON SINGER AND SONGWRITER CONFIDENTLY INTRODUCES HERSELF WITH
VERSATILE DEBUT PROJECT MIDDLE CHILD
PERFORMING AT ALL POINTS EAST FESTIVAL TOMORROW
ALONGSIDE SISTERS RAYE AND ABSOLUTELY
PHOTO CREDIT: NAT RAXEL
Each track off Middle Child tells a story from Amma’s life, not to center herself, but to connect. Whether it’s love, confusion, pride, fear, or hope, her goal is to create space for others to feel seen. “There’s 27 examples of emotions and 8 billion people in the world. That means we’re never really alone in how we feel.”
For Amma (Lauren Keen), becoming an artist was never the plan, at least, not at first. Growing up in a family where music was ever-present, it felt like the last thing she wanted to pursue. But sometimes, the thing we resist the most is the thing that calls us home. It wasn’t until a quiet moment alone, writing a song just for herself, that something shifted. That song ended up being played far and wide in the industry and before she knew it, she was sitting in label meetings, offered a chance to share her pen with the world.
As a singer and songwriter, she’s less inspired by particular names in the industry and more by the rawness of artists who feel. Emotion is at the heart of everything she creates. “No matter what I’ve felt, another human has felt it too,” she says. “Although our stories differ from one another, the emotions we experience are something we all share universally.” Her songwriting is still evolving—shaped by sessions with others, quiet late nights in her bedroom, and harmonizing with her sisters, also artists known as RAYE and Absolutely, since she was little. Singing has always been second nature, but finding her voice as an artist has taken time, courage, and a few leaps of faith.
Debuting now, she’s candid about the fear and uncertainty that come with stepping into the spotlight. “Majority of the time I don’t know what I’m doing here,” she admits. “But when I feel scared, I listen to the song ‘What Am I Doing It For?’ and it reminds me that there’s a purpose for what I’m doing and that everything will be okay.”
Stream Amma’s debut, Middle Child, out now via The Orchard.
Middle Child Tracklist
“What Am I Doing It For?”
“Killing Cupid”
“If You Don’t Love Me”
Listen to Middle Child
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