Anna of the North premieres new video for Believe, new EP out now
Anna Of The North
Releases music video for ‘Believe’
Watch her re-creation of Cher’s Video HERE
Anna of the North releases the music video for her stripped-down cover of Cher’s ‘Believe’, a flawless emulation of the track’s original video. The single is the title track off her latest EP, featuring five stripped-down tracks with a lo-fi and intimate aesthetic.
The video cuts between Anna ethereally flaunting a replica of Cher’s headpiece from the 1998 music video as she’s singing in a clear cage, surrounded by adoring fans, and Anna centre-stage in a club as people dance and fall in love in the crowd–which could not be more fitting for Anna, considering how she would close every show on tour with ‘Believe’ blasting over the speaker while she and fans danced together, effectively closing each set with a dance party. Having just wrapped a headline tour across North America when the pandemic hit and put live music on hold, Anna decided to record the cover as a tribute to her fans and tour. While the world is filled with turmoil, Anna’s rendition of ‘Believe’ is a beacon of light, serving as a reminder to believe that we can be the change we need right now.
Anna is proving herself to be the queen of acoustic, and her homemade tracks are perfect for dreaming up your own reality. On the inspiration behind ‘Believe’, Anna explains:
“This EP and the songs are very personal and inspired by the time we’re in right now. Every song was chosen cause they mean a lot to me, and have done for a very long time. ‘Lover Ghost’ was my jam when I moved to Australia all by myself and ‘Believe’ is my forever encore. Me and my fans have been dancing to that song after every show. This whole thing is kind of a throwback journey and a tribute to my fans. And it makes it even more special that everything is recorded at home and my dad is playing the piano. Just like the old days. When we were jamming together. Before I moved out, before Anna of The North was even a thing. Everything feels a bit weird and up in the air atm, and I just wanna close my eyes, lay down and think about different times.”
It’s been a busy couple of months for Anna who recently won a Spellemannprisen (Norwegian Grammy Award) for her ‘Dream Girl’ music video. ‘Dream Girl’ is also featured in the Global Apple iPad Commercial and the track saw an overall streaming increase to 187% in its first week of airing. The track then got a fresh-take from Anna herself with ‘Dream Girl (Home Made)’. Mere weeks later, Anna was startled to hear yet another track, ‘Playing Games’, as she finished the first episode of the new Netflix Series ‘Never Have I Ever.’ She opened for Katy Perry on a livestream in partnership with the Coca Cola Foundation to support COVID-19 relief efforts and performed at the first ever Zoomtopia. On the heels of the ‘Lovers (Home Made)’ release, Anna was featured in Awesomeness TV’s To All The Music, a virtual concert event celebrating the vinyl release of the To All The Boys: P.S. I Still Love You original soundtrack. Hosted by Lana Condor, who stars as Lara Jean Covey in the Netflix film, To All The Music brought the movie’s cast and musical artists together to perform hit songs from the soundtrack and give fans an inside scoop behind the music and movie.
Anna of the North strikes an emotional chord regardless of continent, collaborator, or genre and her music has taken on an unexpected life of its own as it finds success in syncs. Few modern artists could appear as at home working with Tyler, the Creator (Anna lent her vocals to two tracks on ‘Flower Boy’ alongside Steve Lacy, Frank Ocean, and Rex Orange County) and Rejjie Snow as they are duetting with HONNE or playing with Anderson Paak. All of which has led Anna to where she finds herself in now; a pop star and a fearless young woman who has perhaps always been hiding in plain sight.
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