AP Dhillon turns up the heat yet again with new music video for his single “Bora Bora”

PRODUCER AP DHILLON RELEASES MUSIC VIDEO FOR NEW SINGLE “BORA BORA” FEATURING AYRA STARR TODAY

WATCH HERE

NEW EP THE BROWNPRINT OUT NOW – LISTEN HERE

NEW YORK, NY (October 23, 2024) — On the cusp of a global breakthrough, acclaimed singer, rapper, producer, and leader in the Punjabi music scene AP Dhillon turns up the heat yet again with the new music video for his latest single “Bora Bora” featuring GRAMMY-nominated global Afrobeats superstar Ayra Starr out now via Republic Records in alliance with Universal Music Canada. Of course, the stunning track notably adorns his buzzing 2024 EP, The Brownprint.

Watch the “Bora Bora” video HERE. Listen to The Brownprint HERE.

The boundary-breaking collaboration revolves around the inimitable chemistry shared by AP Dhillon and Nigerian phenomenon Ayra Starr, bridging the gap between Punjabi stylings and Afrobeats. This same chemistry only scorches tenfold on-screen. Directed by Michelle Parker, the music video threads together moments of high energy choreography with vignettes of neighborhood culture coming to life. Simultaneously, the two stars light up every frame with no shortage of vibrancy and vitality.

It continues what has become a tradition of cinematic music videos for AP Dhillon. He recently shared the music video for ”After Midnight.” In less than a month, it has accumulated over 1.4 million YouTube views and counting in addition to earning major looks.

However, he shows no signs of stopping or slowing down either.

The Brownprint has only magnified AP Dhillon’s imprint on the culture. It has already tallied tens of millions of streams. Beyond plugs from Music Business Worldwide, Rolling Stone India, and more, Billboard hailed him as a “Punjabi superstar,” and uDiscoverMusic praised, “This collection of songs serves as a stellar introduction to Dhillon’s skill set at the dawn of his career’s next era.”

He initially teased The Brownprint with “Old Money.” The latter has already amassed 20 million worldwide streams and counting. Additionally, Billboard broke the news of his signing.

Now, AP Dhillon’s making his mark with The Brownprint EP.

ABOUT AP DHILLON
AP Dhillon is a new leader in Punjabi music’s global takeover. The multi-hyphenate singer/artist/producer has become one of the biggest Indian artists today (over 5 billion streams worldwide) through pop, hip-hop and global influences. His 2020 song “Brown Munde” (translated to: “Brown Boys” in Punjabi) is an anthem symbolizing the universal struggle and reflects his own journey as an immigrant. Born in India, AP emigrated to Vancouver Island, Canada as a college student in 2015. He had to learn English and adapt to an entirely new culture on his own. It was here where he began the pursuit of creating records as he started to learn the craft of putting records together. He began his foray into music, learning how to produce through YouTube tutorials, while working at Best Buy. With a truly grassroots ethos, he independently began releasing music online in 2019. His melodic trap hit song “Brown Munde” (translated to “Brown Boys” in Punjabi) became an anthem of success and struggle that resonated with Indians and the larger diaspora who had been waiting for a fresh sound in Punjabi music. Bolstered by a music video showcasing the life of working immigrants, the song amassed over 686M views on YouTube. The success of “Brown Munde” propelled AP’s international visibility and in 2021, he embarked on his first tour in India. He then took his show all over the world, including the UK, Dubai, and then in partnership with Live Nation in Canada and the US, he had nine sold-out dates and arena shows at Scotiabank Arena and Rogers Arena. He released a documentary AP Dhillon: First Of A Kind, which chronicled this experience, for Amazon Prime in 2023. That same year, he became the first Punjabi language artist to perform at the Juno Awards with his song “Summer High.”

AP Dhillon signed to Republic Records in 2024. He embarks on his most ambitious music to date with his new EP The Brownprint, a collection of songs showcases the gamut of his varied influences through trap, Afrobeats, reggae and other genres. The first single “Old Money” released with an AP-directed music video starring Bollywood icons Salman Khan and Sanjay Dutt. The EP is built over live instrumentation and produced by DŹŁ (J. Cole, Future, Central Cee), Luca Mauti (J.Cole, Eminem), AzizTheShake (J.Cole, BIA, Central Cee), and others with AP co-producing majority of the records. Lyrically, the music is in Punjabi but features English guest verses by Nigerian singer-songwriter Ayra Starr and hip-hop star Gunna. AP Dhillon wants this project to be a creative milestone for Punjabi music, proving how diverse and experimental the genre can be.

FOLLOW AP DHILLON
Instagram
TikTok
X
YouTube