AUGUST 08 UNEARTHS BURIED EMOTIONS IN THE VIDEO FOR NEW SINGLE
(88rising/Red Bull Records)
Buy/Stream ‘Lately’ HERE: https://ffm.to/lately
“August 08 is set to be 88rising’s next breakout star” – i-D
“One of the best new artists of the year so far.” – The Interns
88rising’s newest signee, AUGUST 08, releases the music video for his new single, “Lately.” Directed by Saint, the video unearths buried emotions and suppressed childhood memories in stark contrast with visions of a better life. “Lately” is AUGUST 08’s second single ever, and it is the latest from his forthcoming debut project, ‘Father’, which is slated for release this year via 88rising and Red Bull Records. “Lately” a subtly atmospheric R&B cut that allows AUGUST 08’s dynamic vocals to soar progressively through minimalist pianos, downtempo hip hop production and ambient sonic textures.
Watch the video
In a few short months, AUGUST 08 has gone from penning hits for other artists to releasing solo material that grabbed the attention of a host of online tastemakers. With a long list of writing credits that include DJ Khaled’s multi-platinum hit, “I’m The One,” Mic Lowry’s “Oh Lord,” and Sabrina Claudio’s “Orion’s Belt,” AUGUST 08 has shifted his focus to his solo material and it’s paying off. On February 7th, AUGUST 08 released his debut single, “Funeral,” and announced a new partnership deal with 88rising and Red Bull Records. “Funeral” reached #25 on Spotify’s Viral 50 chart, racking up over 300K Spotify streams in less than one month. The “Funeral” music video, released in March, also generated buzz, already earning over 100K views.
In February, AUGUST 08 made his live debut when he performed alongside 88rising collective mates Rich Brian, Joji, Keith Ape and Higher Brothers, at 88rising’s sold-out DOUBLE HAPPINESS events in Los Angeles, San Francisco and New York. He then headed overseas as direct support for the sold-out European leg of Rich Brian’s Come To My Party Tour, with whom he shares the single, “Arizona.” With some major collaborations and more new music on the horizon, AUGUST 08 is “on the cusp of skyrocketing very high, very soon.”