Belle & Sebastian Collaborator, Sweet Gum Tree, announces album out March 31st

Belle & Sebastian Collaborator, Sweet Gum Tree, announces album out March 31st

SWEET GUM TREE ANNOUNCES NEW ALBUM ‘SUSTAIN THE ILLUSION’

Out March 31st via The Orchard / Plastic Head

Sweet Gum Tree Sustain The Illusion Twinkle

Listen to single ‘Twinkle’ from the album which premiered via For Folk’s Sake

Previous praise for Sweet Gum Tree:

A thing of delicate beauty… Sweeping cinematic strings, classical structures and wonderfully textured acoustics provide the perfect backbone to the vocals” – The Line Of Best Fit

A beautifully windswept, wintry feel… thanks to swells of Scott Walker-style strings” – Mojo

Gentle, poetic…backed by an elegant string section and a band who sound a lot like Tindersticks, dreamy…intriguing…lush…”” – Uncut

Sweet Gum Tree has announced the release of his second album ‘Sustain The Illusion’, the first single from it, ‘Twinkle’ premiered at For Folk’s Sake and now below also.

Sweet Gum Tree’s first album was heavily supported by the likes of Mojo, Uncut and The Line Of Best Fit, and came to fruition with the help of many prestigious collaborators such as Isobel Campbell –Belle & Sebastian, Earl Harvin –Tindersticks and Marty Willson-Piper –The Church. This time, the French singer/songwriter, Arno Sojo (the artist behind Sweet Gum Tree) has reshuffled his cards and chosen to record this new album almost entirely on his own, except for the help of Irish producer David Odlum (long-time partner-in-crime of Gemma Hayes and Glen Hansard).
Both a beautiful, romantic adventure and an unnerving trip through a mind crowded with troubled creatures, Sojo’s earnest vocals confirm that he is amongst those who still believe that music and words can touch the soul, by way of sincerity, constant reinvention and fine craftsmanship. Minimal drum machines and echo-laden guitars throughout create a state of grace evoking the ethereal new-wave productions of British label 4AD as well as hymns from great pop architects like Talk Talk, Prefab Sprout or Divine Comedy. The album’s electronic rigidity contrasts perfectly with the elegant strings and soaring melodies, while Sojo’s gravelled vocals ensure it remains an outstandingly humane and sensitive collection of tracks.

The album’s title nods to Wes Anderson’s acclaimed, ‘‘The Grand Budapest Hotel’’, which itself was based upon Stefan Zweig’s writings on the rise of Nazism in the mid-30’s. Drawing a parallel with the current fiery state of the world and Anderson’s tale of creating love despite all circumstances, Sojo reflects on the challenge of how one can fulfil the need to dream whilst in such a desperate context.

The soul in Sojo’s voice is what really drives ‘Sustain The Illusion’, particularly on tracks such as ‘Someday’, ‘Guilt Trip’ and the closing lullaby, ‘Keeper’ that lulls you into a complete sense of security. On the other hand, ‘Burn Your Icons’ is both a thought provoking, sharp and ironic look at the relevant question of how we view our fallen idols that gives a truly unique perspective on our society’s traditions.

Sweet Gum Tree will also be performing live on April 5th in London at The Good Ship – more information at here

For all press enquiries please contact Ellie Thompson at Prescription PR on ellie@prescriptionpr.co.uk or call 01223 505 328

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Belle & Sebastian Collaborator, Sweet Gum Tree, announces album out March 31st