DIY and Non-Major/Merlin music now accounts for a quarter of Spotify streams
In 2017 the majors and Merlin accounted for 87% of Spotify’s total streams, but that proportion fell to 85% in 2018; 82% in 2019; 78% in 2020; 77% in 2021 and now 75% in 2022. This trend isn’t a surprise: we know that the sector of DIY artists working through distributors has been growing. It’s just useful to have it quantified from a big DSP. – by Music:)ally
