Proud Galleries is pleased to present ‘Sixties Style: Shot by Duffy’, an exhibition celebrating the bold appearances that defined London’s vibrant ‘Swinging Sixties’. Recognised for his exemplary collaborations with David Bowie, photographer Brian Duffy’s wider practice recorded modern Britain, exploring the youth-driven cultural shift within art, music and fashion.
This diverse collection of photographs, many unpublished since the 1960’s, encompasses fashion editorials, celebrity portraiture and international advertising campaigns as Duffy captured the lifestyle trends of this momentous decade.
In 1959 Duffy began working as a commercial photographer when he shot his first commission for The Sunday Times, a prestigious moment
which excelled his artistic career. He was selected to shoot editorials for British Vogue and worked closely with Jean Shrimpton and Paulene
Stone, supermodels that became synonymous with ‘the face of the sixties’ and redefined fashionable style in glossy magazines. Alongside his
contemporaries David Bailey and Terrence Donovan, Duffy became known and respected as a member of “The Terrible Trio”, the new elite of
fashion photography. Equally rebellious and provocative, renowned fashion photographer Norman Parkinson described them as “The Black Trinity”
for the few rules the group operated by, and the many they broke.
Through Duffy’s commercial work, his archive documented evolving identity politics and explored the new set of feminine ideals that were
influenced by the supermodels he shot. Many fashion traditions were disrupted in the 1960’s, a transformation which mirrored the social
movements of the time. The depiction of ‘The Single Girl’ was of a sharp contrast to the way the models of the 1920’s were represented, carefully
posed and immobile within constructed portraits. Duffy captured ‘The Single Girl’, symbolising young, energetic and independent movement.
This expressive development in commercial photography pushed Duffy to work in and out of a traditional studio, traversing international locations
with his subjects to capture the necessary shot. Stylistically experimental, his considered approach to line, shape and perspective added surrealist
elements to each photograph. From Jean Shrimpton to Grace Coddington, Michael Caine to David Bowie, Duffy captured each personality with a
playful and commanding duality, challenging the typical notions of a studio portrait.
After an exceptional career taking some of the most iconic pictures of a generation, Duffy became frustrated by the industry and his work as a
photographer, and in 1979 abruptly retired, rebelliously burning a large number of his negatives in a backyard fire. In 2010, Duffy died at the age
of 76, leaving behind a small number of signed works, many on view within this exhibition. What negatives remained formed The Duffy Archive, a
comprehensive history of twenty five years of British culture and fashion.
Proud Galleries was launched in 1998. Its ethos? To bring the very best in high quality photography to the mainstream market.Proud
instantly took the photography world by storm and quickly grew into Europe’s most popular private photography gallery.
Our newly renovated flagship gallery, Proud Central is situated on the Strand in central London, located between Charing Cross and
Embankment stations. Spread over two floors, our spacious venue houses both our permanent collection and our diverse program
of exhibitions, presenting culturally iconic artworks from leading photographers and artists.
Never failing to exhibit the work of the world’s best photographers, Proud has hosted shows by everyone from Terry O’Neill to Jerry
Schatzberg, Gered Mankowitz to Ken Russell. With star-studded launch parties and some of the best press coverage in the country,
the unique Proud formula has situated the company at the very top of its game.