Beyond the Badge — Why NAMM Membership Works For You Year-Round
Beyond the Badge — Why NAMM Membership Works For You Year-Round
At the 2026 NAMM Show, the 60,000+ attendees this year represented more than $9.8 billion in combined buying power. That figure comes from the NAMM 2026 Post Show Report and highlights how the show floor has become a marketplace of staggering scale over 125 years. But the real opportunity is that access to this marketplace of ideas does not end when the exhibit halls close.