GIDI CULTURE FEST
NIGERIAN YOUTH CULTURE MOVEMENT PUSHES BOUNDARIES WITH
MUSIC, ART AND TECH
Lagos, Nigeria – 30th March 2018
The annual one day festival will entertain 10,000 fans for its fifth edition this year.
The Gidi Tribe represents the progression of African music and urban youth culture.
New ticketing solution developed by the founders set to revolutionise the industry.
Previous headliners in Lagos include Diplo, Burna Boy and Nneka.
The Nigerian arts festival, Gidi Culture Fest, is at the forefront of a new, immersive musical movement. Since its inception in 2014, this annual one day festival has continually pushed the culture for African music, doubling in size every year. Over 30 eclectic acts are already confirmed to be heading to Lagos at the end of March to entertain 10,000 fans.
Gidi Culture Fest was developed with the youth in mind. Today, the festival represents the progression of music and urban youth culture on the continent, providing a safe and dynamic environment for fans to come together and celebrate the universal language of music. The Gidi Tribe represents the new African generation – one that refuses to be defeated and defined by their circumstances. It’s an emergence of the young determined individuals collaborating to push the boundaries and rewrite the status quo.
Last year, Gidi Culture Fest proved itself to be a competitive player on the intercontinental festival scene, with internationally acclaimed artists including American DJ and rapper Diplo, reggae dancehall singer Burna Boy and home grown singer/songwriter Nneka headlining the main stage. This undiluted celebration of African talent is set to provoke insightful thoughts and galvanize the African youth through a truly sensory experience of art, music and culture.
Now gearing up for its fifth edition, the founders are intent on making African musical culture ubiquitous around the world: “Last year Diplo toured around Africa after Gidi Fest and we will be doing the same with a big artist this year– building the footprint for African touring beyond South Africa”. GQ interviewed Diplo about the experience and discussed the “amazing music scene” in Lagos and the burgeoning new Afro-pop movement making waves on the continent.
The founders of the festival have also developed an innovative ticketing solution called ‘SeatGate’– a fully integrated white-label solution for event organisers and venues, allowing them to sell tickets on their own platform and manage sales through multiple stations including bank apps, Facebook and YouTube. The solution is secure, transparent and efficient, and has the potential to revolutionize the ticketing industry in Africa. The founders go on to explain how, “SeatGate will build the backbone of the live music business in Africa by enabling the stakeholders to actualise the real value in the sector, in turn driving sustainable economic growth.”
The expanding festival offers an unforgettable experience for festival goers- a hedonistic display of aural and visual talent from the new African generation. With the world now watching this space, Gidi Culture Fest prepares to announce another huge line-up for 30th March alongside details of a subsequent tour across the continent.