Gracey shares new single ‘Empty Love’ (ft. Ruel)

“All shimmering space-pop balladry” The Guardian
“Ethereal alt-pop” Wonderland
“Songwriter extraordinaire” i-D
“Stunning alt-pop” Sunday Times Culture
 “Gloriously gutsy alt-pop cut hints at potential for further greatness.” The Line Of Best Fit
“Total pop legend” Popjustice

‘Empty Love’ is the exceptional new single from UK pop dream-girl GRACEY.  Featuring Australian star Ruel, ‘Empty Love’ is out today on Polydor alongside an impressively cutting-edge creative video which features both artists from either side of the globe.

https://youtu.be/ODjqWD90Wdg?si=MoZwBSWCoqrnMD-n

As the world continues to turn in ever inexplicable circumstances, one thing is sure; GRACEY’s seemingly unstoppable rise to becoming one of the most exciting new British talents is now well underway. For starters, her collaboration with 220Kid ‘Don’t Need Love’ is currently galivanting up the UK charts, after being A-Listed at both Radio 1 and Capital.  Then from her own isolation, GRACEY has also quickly built herself an impressive following on Tik Tok with the help of her 2020 single ‘Alone In My Room (Gone)’ which itself has naturally become a popular soundtrack to stories of lockdown.

The next instalment of this fierce trajectory is ‘Empty Love’ – the brand-new single from GRACEY which features vocals from fellow pop-prodigy Ruel. Written by GRACEY earlier this year after a frustrating, lengthy period of rest after vocal surgery, ‘Empty Love’ is an upfront and honest commentary on the pressures that come with social media.  Told through the eyes of a 21-year-old girl with the world at her feet, ‘Empty Love’ is a straight-up pop anthem that doesn’t try to pour glitter on the truth, but instead deals in stone-cold relatable and deeply personal realities and sounds even more magnificent for that exact reason.

Empty Love’ also comes with a powerful accompanying music video which has been created by GRACEY with two of the most innovative and exciting new London creatives – director Aidan Zamiri from Object & Animal and Dan Moller from Facebook Creative shop. Utilising a seamless blend of self-shot footage, 360 cameras and augmented-reality effects to bring the track’s narrative to life, the video (which has been shot by GRACEY in her bedroom) comments on the way our digital selves are crafted, presented and examined online. The production was shot and produced remotely, heavily leveraging Facebook’s communication platforms and production tools, including Instagram, WhatsApp, Portal and Spark AR. Working from their own homes (be it in London or Australia), GRACEY Aidan, Dan and Ruel have collaborated to create an important visual statement about our on and off screen lives, shining warped and augmented light on what we share with the world and what we choose to keep private.

Watch the video for ‘Empty Love’ | Stream ‘Empty Love’

 
Follow GRACEY :
Facebook / Instagram / Spotify