Griff launches new single ‘Say It Again’ + confirms Ivor Novello nomination
Griff launches new single, ‘Say It Again’,
+ confirms Ivor Novello nomination
“Griff looks every bit like pop’s bright new star…it is, quite frankly, all rather brilliant” – i-D“A fierce and distinctive talent…perfection” Sunday Times Breaking Act“
Writer, producer, stylist, designer and creative director, it’s clear that Griff is a force to be reckoned with” Vogue“Griff is the hottest new artist to come out of the UK since Dua Lipa.” V Mag“A phenomenon…the teenage boss about to take charge of pop” NME Griff has today dropped her incredible new single, ‘Say It Again’.
The 18-year-old prodigy has also been nominated for the first ever Rising Star Ivor Novello Award, following millions of streams on recent single ‘Forgive Myself’, an appearance at Radio 1’s Big Weekend, and remixes from the likes of Jayda G and Babeheaven. A singer, producer, DIY fashion designer and – on ‘Forgive Myself’ – socially-distanced video director, Griff is hard at work on more music to follow this year on Warner Music.
Listen ‘Say It Again’ HERE
Candid, empowering and anthemic, ‘Say It Again’ is as blessed by Griff’s wise-beyond-her-years approach as it is a deeply honest account of the ups and downs of modern teenage life. “When I wrote ‘Say It Again,” says Griff, “a lot of my girlfriends were going through mental health issues, and I felt so helpless. So this song is basically my helpless self trying to reassure a friend who’s going through a really difficult time.” It’s a mantra of solidarity and female friendship that Griff wraps around influences spanning electronic music, soul, R&B, and her remarkably elastic voice – all held together by that bubble-ponytail.
Griff looks well on her way to becoming the next face of British Pop – and a next-generation type of pop star, at that. Born to Chinese and Jamaican parents just out of Watford, she began making music by borrowing her brother’s Logic: teaching herself how to produce songs in secret from her classmates (many of whom only found out what Griff was up to when they heard her on Annie Mac). Indeed Griff’s is the type of curiosity and creativity that draws no boundaries between making beats, sewing your own clothes, or shooting a music video under lockdown on your iPhone. And whilst it’s easy to forget, Griff’s rawly vulnerable lyrics are a vivid reminder of how young she still is: here are acutely-observed tracks on self-worth (‘Mirror Talk’), a stinging breakup (‘Forgive Myself’) and the importance of family (see viral ballad ‘Good Stuff’, and its moving account of fostering kids).
In Griff’s hands, all these experiences are are turned into something uniformly positive, and make her particular model of bedroom pop feel fitting for a legion of young girls to follow. If in doubt, ‘Say It Again’
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Listen ‘Say It Again’ here
Watch the video for ‘Forgive Myself’ here
Watch ‘Good Stuff’ live for Radio 1’s Big Weekend herePhotos here