Griff shares video for viral hit single ‘last night’s mascara’
‘LAST NIGHT’S MASCARA’
“A magnified, full-bodied sound that has progressed in step with Griff’s own growth…sends Griff’s voice to the stars” – NME
“Magnificently bombastic” – The Guardian
“Well worth the wait; a collection that highlights Griff’s knack for seemingly effortless pop hooks, lyrics that can make you laugh and cry” – DIY
“She’s in complete control of everything that goes into her writing, her producing, she even makes her own outfits for stage. I love her so much” – Taylor Swift
Global pop sensation Griff has today shared the video for her viral hit, ‘last night’s mascara’. Directed by Candice Lo, the video follows Griff through a cathartic and emotional journey, where the act of wiping away mascara transforms into a powerful metaphor for emotional release. ‘last night’s mascara’ marks Griff’s biggest debut to date and was long-awaited by fans after it was first teased while on tour with Sabrina Carpenter. Fan demand has led to over 70M views on TikTok and Griff also performed the track on Graham Norton earlier this year, as well as at her sold-out show at London’s iconic Alexandra Palace with special guest Aziya back in November.
Griff released her stunning debut album vertigo last summer, which cemented her as the next undeniable Great British pop star. Moving through the cycles of melancholy, disorientation, euphoria and self-discovery, it’s a Coming of Age journey that Griff has taken fans on ever since she broke through over the pandemic. With a 360-approach on everything from production, fashion and design to the spiral motif long connecting vertigoin plain sight – right down to her signature hairstyle – Griff’s debut album turned the tumultuousness of young adulthood into a vibrant source of power. Throughout the record, the BRITs Rising Star winner draws on her sideways origin-story, from her unorthodox Chinese-Jamaican outsider-status growing up to launching an international music career from the confines of her bedroom. That tenacious, no-nonsense talent always wise beyond her years also sounds – crucially – like she is living: free of expectation, and moving through a world in which there is no one way to make your debut album or to be yourself.
