Hip-hop icons De La Soul today release the visual for “Rock Co.Kane Flow
HIP-HOP ICONS DE LA SOUL
PREMIERE ANIMATED VIDEO FOR
“ROCK CO.KANE FLOW” FEAT. MF DOOM
SEE THE GROUP AS UNSTOPPABLE SUPERHEROES RISING UP TO BATTLE AN ALIEN INVASION
WATCH HERE
De La Soul today release the brand-new visual for “Rock Co.Kane Flow” catapulting viewers into a bold, otherworldly universe where lyrical warfare meets sci-fi action.
In this reimagined, animated world, created by Matt Hutchings of Matt Hutchings Films, De La Soul members Posdnuos, Maseo, Trugoy The Dove and MF DOOM take on the roles of unstoppable superheroes, rising up to battle an alien invasion that symbolizes other MCs—those who lack the lyrical depth, authenticity, resilience, originality, and creative chemistry that De La and DOOM embody.
WATCH THE “ROCK CO.KANE FLOW” VIDEO FT. MF DOOM HERE
Just like the track itself, which can be found on the 20th anniversary re-release of the group’s seminal album The Grind Date (BMG), the video is a powerful statement—celebrating collaboration, creative integrity, and unmatched lyrical mastery. It’s not just a fight scene—it’s a declaration: these superheroes of sound can’t be touched.
“With this project, we knew we wanted to create something special. Posdnuos had a clear vision of the vibe and comedic tone of the video, looking to recreate the group’s look during The Grind Date’s release back in 2004 (with a wrestling superhero twist),” says Hutchings. “We knew we didn’t want to go down the road of AI and Deepfaking, instead opting to create fully animated versions of all the characters, no small undertaking. We took influence from various superhero films and media, and drew upon hours of classic wrestling footage for reference. After months of animating, rendering and complex visual effects work, we were finally able to bring De La Soul & MF DOOM to the big screen just as they were in 2004.”
To commemorate the 20th anniversary of De La Soul’s seventh studio album, The Grind Date,BMG released a special package of the original album on vinyl and CD including bonus tracks and instrumental versions.
The Grind Date, originally released in 2004, showcases the groups signature blend of clever lyrics, innovative production, and a mix of playful and introspective themes including a plethora of featured artists such as MF DOOM, Ghostface Killah, Carl Thomas and Common.
STREAM / SHARE / PURCHASE THE GRIND DATE HERE
High Res Album Art and Press Shot Available Here
Photo credit: Reservoir | High Res Available Here
De La Soul is a New York-based trio composed of Posdnuos, Trugoy, and Maseo, who created the hip-hop masterpiece 3 Feet High and Rising, initially released on March 3, 1989. Renowned for their eclectic and innovative sampling, quirky lyrics, and contributions to jazz rap and alternative hip-hop subgenres, the group garnered acclaim, including a Grammy win for Best Pop Vocal Collaboration for their song “Feel Good Inc.” with The Gorillaz in 2005. In 2015, De La Soul raised over $600,000 on Kickstarter to independently release their album “And the Anonymous Nobody…,” which topped the Rap Albums chart and earned a nomination for Best Rap Album at the GRAMMY® Awards.
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