I AM LONO
WATCH: Only Love video below
I AM LONO EP Released on 22 August through Louder City Records
“…sounding epic and pop with dark, atmospheric undercurrents, I Am Lono sound like punks who’ve ditched the cool tag and gone straight for big, big songs.” Rough Trade
“ I Am Lono’s take on electronic guitar pop is to take it, destroy it and reinvent it in a mere 30 minutes…like the lovechild of John Carpenter’s Halloween and a classic Studio 54 dance floor filler! Lono are one of the best new live bands coming out of Nottingham and expect to hear plenty from this duo over the next year.” Artrocker Magazine
I AM LONO are an electronic avant pop duo from Nottingham – they are Matthew Cooper and David Startin. The pair formed the band after realising a shared obsession for The Doors, Hunter S Thompson and John Carpenter.
They named the project I AM LONO, a reference to a moment of madness in the Hunter S Thompson book, The Curse of Lono, when Hunter captures a huge Marlin and beats it to death with a Samoan war club and returns to shore screaming triumphantly: ‘I am Lono’.
The six track self-titled EP will be released on limited 10″ white vinyl and download on 22 August through Louder City Records.
Watch ‘Only Love’ here
I AM LONO – Only Love
Only Love explained by I AM LONO vocalist, Matthew Cooper:
“Only Love began its life as a pretty downbeat song centering around an incredibly catchy bass hook. It drifted in the back of our minds, while we looked for ways to make the song swing. David, myself and long-time Lono collaborator Chris Moore were listening to the Bowie album Heroes a lot, and in particular the song Blackout. It was so bold, crazy and defiant, the opening vocal line and swaggering bass rhythm totally inspired us to put a new demo of our song together. There was a real spirit of spontaneity in the studio while we put that demo together, we did a lot of overdubbing on-the-fly, putting down layer after layer of weird synth lines and heavily-processed bass guitar riffs, all of which were kept and used on the final recording.
The lyrics were written during a weird period in which a lot of good people I knew were ending long-term relationships, or were having them ended for them. There was of course a lot of emotional anxiety for everyone involved, but what made my stomach churn was all the post break-up bureaucracy. It’s distressing how suddenly something meaningful and seemingly permanent can switch and change on you, only to become an inventory of accumulated possessions that require dividing up and returning. So the song is kind of about all of that…but with a sexy bass groove cutting right through the middle of all of it.”
Director, Dave Lilley:
“For my third ‘I Am Lono’ video I wanted to do something in keeping with the two videos I’d done before, but with a slightly different spin. With the advent of the 4K camera, I wanted to try something out that maximized the full number of pixels available to us, while also f*cking with it at the same time. I wanted something a bit grubby and pixelated as there are too many clean videos out there these days. With the ‘Lono’ chaps having natural rhythm, presence and sex appeal, I wanted to do a video that was purely performance based and would bring out their best qualities. I think I got the balance just about right.”
Friday 31 July – Crofters Rights – Bristol
Saturday 8 August – Contemporary – EP Launch – Nottingham
Friday 4 September – The Maze – Nottingham w/Cantaloupe
Monday 7 September – The Sebright Arms – London
Saturday 12 September – The Scene – Lincoln
Sunday 11 October – Rough Trade Nottingham
LISTEN – Only Love
Pre-Order the EP
Band photo copyright of Simon Parfrement