Iggy Pop & The Thread Shop Create New Collection Exclusively For Billabong!
SONY MUSIC’S MERCHANDISING COMPANY THE THREAD SHOP TEAMS WITH IGGY POP TO CREATE NEW COLLECTION EXCLUSIVELY FOR BILLABONG
Sony Music’s innovative merchandising company The Thread Shop announces their partnership with music icon Iggy Pop today! The apparel and accessory collaboration is an exclusive collection for Billabong.
Once a streetwalking cheetah with a heart full of Napalm, these days Iggy’s more notorious for lounging all day at the beach or pool in boardshorts. “I usually wake up and stay nude for three or four hours,” Iggy says. “And when I feel like getting formal, I’ll put on boardshorts. Life is better in boardshorts.”
The collection was largely inspired by Iggy’s gig posters that appeared in the music venue halls of the 80’s and 90’s. These prints are an authentic tribute and a graphic history of Iggy’s legendary lust for life and thread the entire collection of boardshorts, graphic tees and pullovers. The wetsuit top titled, “Wild Thing Glide Skin,” cross-pollinates Billabong’s surf DNA with Iggy’s proto-punk attitude. This memorable tiger print leather jacket from the seminal album, Raw Power, has been redesigned and is now waterproof and ocean ready.
This collection is a 17-piece collection that spans across Boardshorts, Apparel and Accessories and is available HERE.
ABOUT THE THREAD SHOP:
The Thread Shop has established itself as one of the best in the artist merchandising business. The company brings a revolutionary perspective to pop culture branding and marketing, and are committed to providing the ultimate shopping experience—and the highest quality products—for music fans and devotees of popular culture alike. The company touts an impressive and growing roster including DJ Khaled, A Tribe Called Quest, Bob Dylan, NAS, A$AP Ferg, Iggy Pop and Miles Davis. With a focus on quality and design, and with an “artist first” philosophy, The Thread Shop works hand-in-hand with the artists and brands they partner with to create beautiful, fashionable and elevated new merchandise and products designed to enhance every lifestyle.
ABOUT SONY MUSIC:
Sony Music Entertainment is a global recorded music company with a current roster that includes a broad array of both local artists and international superstars. The company boasts a vast catalog that comprises some of the most important recordings in history. It is home to premier record labels representing music from every genre, including Arista Nashville, Bazmark Records, Beach Street Records, Black Butter Records, BPG Music, Bystorm Entertainment, Columbia Nashville, Columbia Records, Day 1, Descendant Records, Epic Records, Essential Records, Essential Worship, Flying Buddha, Fo Yo Soul Recordings, Insanity Records, Kemosabe Records, Latium Entertainment, Legacy Recordings, Louder Than Life, Masterworks, Masterworks Broadway, OKeh, Polo Ground Music, Portrait, RCA Inspiration, RCA Nashville, RCA Records, Relentless Records, Reunion Records, Sony Classical, Sony Music Latin, Star Time International, Syco Music, Vested in Culture and Volcano. Sony Music Entertainment is a wholly owned subsidiary of Sony Corporation of America.
ABOUT BILLABONG:
Our roots were cultivated in the Gold Coast of Australia in 1973, when we began handcrafting board shorts and bikinis built for surfers and worthy of the waves they’d be worn on. The philosophy was simple: make the best quality products for surfers around the world. Since then, Billabong has evolved with a passion for surf not only as a sport, but as a lifestyle that extends to every facet of our culture: art, music, and style. Our deep connection to the ocean inspires everything we create, an authentic love that’s led us to become the leader in surf apparel and accessories. By seamlessly blending uncompromising quality and original design with our deep heritage of surfing, we strive to be like the surfer waiting for their next wave: always looking forward while remembering where we came from.